Episode 17 - Fractional CMO Services: When Does It Make Sense to Invest?

Trades Secrets: Contractor Marketing

In this video, we will be discussing the concept of a fractional CMO, a person who provides coaching, advisory, and execution of strategies for businesses looking to grow but do not need a full-time CMO. The fractional CMO understands marketing, sales, and growth and can work in conjunction with everyone on the team. They provide expertise, leadership, and guidance, as well as accountability, for $2M - $30M companies who do not require 160 hours per month.
We will also dive into the importance of the buyer journey and creating buyer personas in order to identify who your customer is and what is important to them. Additionally, we will hear about Brian's success story with MOSER, his marketing audits, common pushbacks on CMO services, and his hourly rate. Brian shares valuable advice on setting goals and building a company that enables growth from within. Join us for this informative and engaging conversation with Brian Talbot of The Value CMO.
Find out how we can help you grow your business: https://elevmarketing.com/
Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.