Season 4 - Episode 11 | From Profit to Purpose: How Digiworld Built a Vision-led Billion-Dollar business with Ms. Hong Trang (Vietnam)

Thriving in the Age of Disruption

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In this insightful episode, Dr. Ramesh speaks with Ms. Hong Trang, co-founder and Deputy General Director of Digiworld, Vietnam’s pioneering market builder in ICT, healthcare, and FMCG. Ms. Trang shares Digiworld’s transformational journey from a startup driven by financial goals to a billion-dollar company anchored in a larger purpose: helping people live big lives.

She reflects on how defining a clear vision, fostering an entrepreneurial culture, and focusing on value creation helped scale Digiworld’s impact. Ms. Trang also opens up about personal turning points that shaped her crisis-ready mindset, her spiritual journey, and views on sustainability and family business succession.

This episode offers a powerful blend of leadership lessons, business growth strategies, and personal reflections on fulfillment and legacy.

🔑 Key Themes Explored

1. From Profit to Purpose: The Digiworld Evolution

Initially driven by financial goals, Digiworld’s founders later defined a deeper purpose: “People Living Big Lives.” This clarity became a guiding principle for leadership, culture, and growth.

2. The Market Builder Mindset

Digiworld transitioned from being a distributor to a market builder, solving unmet consumer needs. A key example: introducing laptops under $1,000 to Vietnam in early 2000s, making technology accessible to a broader population where the then prevailing price was U$5000 to U$6000.

3. Crisis-Ready Leadership

During crises, Ms. Trang evolved from resisting challenges to practicing mindfulness and presence, allowing storms to pass with calm.

4. Mindfulness and Self-Discovery

Spirituality for Ms. Trang means a continuous journey of self-discovery, learning who she is and aligning her purpose. Personal crises, including challenges in marriage, became pivotal moments for deeper connection, humility, and balance.

5. Family Business and Succession

Ms. Trang highlights the dilemma of balancing legacy with the happiness of future generations. She advocates respecting the autonomy of the next generation, allowing them to pursue their own paths rather than imposing family business obligations.

Host: Dr. Ramesh Ramachandra, Author, Podcast Host, Founder of Talent Leadership Crucible & Founder of Impact Velocity
Guest Speaker: Ms. To Hong Trang, Co-Founder & Deputy General Director, Digi

🗓️ Upcoming Events:

. Sustainable Success for Collective Advantage, (SSCA) Program

• Singapore | 26 to 28 November 2025
• Vietnam | 3 to 5 December 2025

Thriving in the Age of Disruption with Dr. Ramesh Ramachandra
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