Elevating Marketing's Role in Business with Caroline Crawford
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Thaut, Inc.에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Thaut, Inc. 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In Episode 73 with Caroline Crawford on Thought Leadership Studio, delve into the strategic nuances of modern marketing with a communications expert who excels in integrating marketing strategies across business functions. Caroline shares her extensive experience in enhancing the synergy between marketing and core business goals, emphasizing the importance of a unified approach in today’s fragmented marketing landscape. **Elevating Marketing's Role in Business Strategy:** Caroline Crawford illustrates how marketing should be considered a key business partner, involved early in strategic discussions to ensure alignment with overall business objectives. **Breaking Down Silos for Enhanced Integration:** Explore Caroline’s approach to dismantling the traditional barriers within business functions, promoting a more interconnected and holistic marketing strategy. **Customer-Centric Marketing for Deeper Engagement:** Learn how understanding the customer's perspective and crafting content that resonates can drastically improve engagement and customer loyalty. **Strategic Use of Marketing Channels in B2B:** Caroline discusses the strategic selection and use of marketing channels to optimize B2B engagement, challenging the conventional focus on just a few platforms. **The Empathetic Marketer’s Approach:** Discover how empathy and customer-oriented thinking are crucial in Caroline’s marketing philosophy, enabling businesses to better meet their customers' needs and enhance the buying experience. **Transforming Challenges into Strategic Opportunities:** Hear Caroline’s insights on overcoming common marketing challenges and transforming them into opportunities for growth and innovation. For additional insights, resource links, and special offers mentioned in this episode, visit: https://www.thoughtleadershipstudio.com/b/podcast/Elevating-Marketings-Role-in-Business-with-Caroline-Crawford
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73 에피소드