BBBY | Is It a Stock or Cult?

Things I Learned Last Night

Bed Bath & Beyond, once a retail giant, found itself struggling to compete in a changing retail landscape. While competitors like Target and Walmart adapted to the e-commerce boom, Bed Bath & Beyond lagged. Over-expansion, debt, and the pandemic only worsened its troubles.

By the early 2020s, its stock price had plummeted, and the company was on the brink of collapse. Enter Ryan Cohen, a well-known investor who had previously played a role in the GameStop stock saga. Cohen’s involvement sparked renewed interest in Bed Bath & Beyond, giving the company temporary hope and attracting risky stock market bets.

Online communities, particularly on Reddit, became obsessed with Bed Bath & Beyond. Inspired by the success stories of GameStop and AMC, these groups believed they could save the retailer while making a fortune. The subreddit "BBBY" (based on Bed Bath & Beyond’s stock ticker) became a hub for speculation, conspiracy theories, and misplaced hope.

Things I Learned Last Night is an educational comedy podcast where best friends Jaron Myers and Tim Stone talk about random topics and have fun all along the way. If you like learning, and laughing a whole lot while you do, then you’ll love TILLN. Watch or listen to this episode today!

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