Lessons To Help Your Small Business Survive And Thrive Through A Pandemic Theory Aside podcast

Lessons to help your small business survive and thrive through a pandemic

3+ y ago 16:10

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Adity Das Gupta에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Adity Das Gupta 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Throughout this pandemic, small businesses have been struggling more than larger businesses and are being forced into closing their doors at an alarming rate. The business lessons that helped us grow through a pandemic are:

Be nice to your customers and employees: From wrongfully firing employees to insensitive ad campaigns, businesses have responded to COVID in a knee-jerk fashion that was cringe-inducing and in some cases unlawful. It is not smart to play the COVID card to let your quality slip or communicate poorly with your customers.
Look at your data: Data points are useless if you don't them into a narrative about your customer journey.
Prioritize efficiency: Get clear on the exact problem you are trying to find a solution for and ask yourself "is this the most efficient way to solve this problem"?
You are not too small to survive: Embrace the greatest advantage you have as a small business- the speed at which you can change course.
Don't overlook the basics: It's better to do one thing phenomenally well than to do a bunch of things for the sake of doing more. Take a less is more approach.

Mentioned in this episode:

A leader’s guide: Communicating with teams, stakeholders, and communities during COVID-19.

Toronto local gift store, Lemon and Lavender:

Keep up with me:

Virtual Event Strategy and Management: https://www.frwrdshift.com/

LinkedIn: https://www.linkedin.com/in/adity-das-gupta-12091992/

Email: dasgupta.adity2020@outlook.com

2 에피소드

Be nice to your customers and employees: From wrongfully firing employees to insensitive ad campaigns, businesses have responded to COVID in a knee-jerk fashion that was cringe-inducing and in some cases unlawful. It is not smart to play the COVID card to let your quality slip or communicate poorly with your customers.
Look at your data: Data points are useless if you don't them into a narrative about your customer journey.
Prioritize efficiency: Get clear on the exact problem you are trying to find a solution for and ask yourself "is this the most efficient way to solve this problem"?
You are not too small to survive: Embrace the greatest advantage you have as a small business- the speed at which you can change course.
Don't overlook the basics: It's better to do one thing phenomenally well than to do a bunch of things for the sake of doing more. Take a less is more approach.