EP 259 What to Consider When Choosing a Prenatal | Joni Davis

The Wholesome Fertility Podcast

Joni Hanson Davis is the female founder of Kirkland, Washington Femtech company Beli, modernizing reproductive, prenatal, and fertility health based on the latest nutritional science with one small, yet significant act of a daily prenatal vitamin for both men and women. After a long successful career leading Fortune 500 companies and technology startups to IPO, Davis founded Beli in 2018 with a personal mission to address the growing crisis of infertility and modernize the stagnant prenatal vitamin market. The fertility market is a $24B market, and yet prenatal vitamins still haven’t caught up with modern nutritional science. 50% of all infertility can be traced to male infertility and nutrition plays a major role in successful pregnancy outcomes and science led Beli to look deeper at how nutrition plays a vital role in sperm health, launching the first modern male prenatal in 2019. Today, thousands of men across the country are using Beli and the company has built a following of loyal customers including heavy-hitter celebrity customers. The success of the men’s prenatal vitamin led Beli to launch an exclusive women’s prenatal in 2021 based on the latest folate and choline research to address both male and female fertility nutrition together. Beli has grown organically to become a profitable company with a multi-million dollar run rate with a small investment from strategic angel investors in the direct to consumer space in less than two years. Beli will be raising a Series A round this summer to further accelerate its strong growth. Prior to Beli, Davis held executive positions with Microsoft, InfoSpace, and Tableau Software.

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