093: Clarity Over Complexity: How E-Commerce Sites Can Build Trust and Community

The Website Success Show: SEO & Website Tips For Beauty, Health & Wellness Businesses Who Want More Website Traffic & Conversions

In this episode, Jules White dives into a live website and SEO audit with Andrea Burdett, founder of Just Love It – an e-commerce business devoted to handmade, sustainable gifts and ethical homewares. Together, they explore quick wins to help Andrea’s website become a true hub for her community, moving beyond just sales and building a stronger online presence.

Jules uncovers practical ways Andrea can refine her homepage messaging, streamline navigation, improve user experience, and harness blog content to drive more sales and loyal website visitors. They also discuss how to confidently email your list more frequently and the power of weaving your story and values throughout your site – all while keeping the customer at the heart of the brand’s narrative.

If you’re looking to make your website work harder for you, attract more conscious shoppers, and turn browsers into fans, this episode is packed with actionable tips.

Key Takeaways

• Tell Your Brand Story Clearly: Make sure your homepage instantly tells visitors who you are, what you do, and how you help – in both words and images.
• Make the Customer the Hero: Shift your website messaging so your customers see themselves as the centre of the story, inspired by Donald Millers “StoryBrand” approach.
• Tweak Your Navigation: Keep the main menu streamlined and focused to reduce overwhelm and help visitors find what they need quickly.
• Use Blogs Strategically: Write blog posts that support your products and homepage, weaving in your mission and linking naturally to key pages.
• Prioritise Mobile & Accessibility: Most visitors are on mobile – ensure your site is easy to use, and pay attention to text size, boldness, and colour contrast for readability and SEO.
• Keep Visitors on Your Website: Move social media icons to the footer, so people stay focused on your offers rather than being distracted away.
• Don’t Be Afraid to Email Your List: Your subscribers want to hear from you – share news, new products, and community updates more than once a month if you can.
• Continually Gather Feedback: Talk to your customers about their website experience to spot easy wins and keep evolving.

Links & Resources Mentioned

• Just Love It: www.justlove.co.uk – Explore Andrea’s sustainable gifts and homewares.
• Book a Website Strategy Power Hour: Work with Jules – Get clear on your website’s next steps.
• StoryBrand by Donald Miller: Five Minute Marketing Makeover – Learn how to make your customer the hero.
• Free Beginner’s QuickStart Guide to SEO: Download the guide
• Episode 003: What to do if you’ve had a hundred eyes, but no conversions

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