091: Small Changes, Big Results: Website Audit Lessons from the Beauty & Skincare Awards

The Website Success Show: SEO & Website Tips For Beauty, Health & Wellness Businesses Who Want More Website Traffic & Conversions

In this episode, Jules White is joined for a website SEO audit by Kelly Rose from the Beauty and Skincare Awards, sharing practical tips and quick wins that any beauty or wellness business can use to boost website visibility and drive more entries and event sales - without feeling overwhelmed.

Jules and Kelly discuss what it takes for an awards website to stand out, attract the right traffic, and convert more visitors into award applicants and event attendees. From making the benefits of entering crystal clear, to the importance of analytics, navigation, and building authority, this episode is packed with bite-sized, actionable advice.

Key Takeaways:

• Track Your Success: Why setting up Google Analytics and Google Search Console is a must for understanding where your website visitors come from—and how to use that data for smarter marketing decisions. (If you need help, check out Jules' Google Analytics 4 setup mini course.)
• Clarity on Your Homepage: How to quickly show who your awards are for, what the benefits are, and guide people to the next step - especially on mobile.
• Easy Navigation: Make it simple for different professionals (like lash techs or aesthetics clinics) to find their category, with clear menu options and dedicated category pages.
• Optimise Page Titles & Headings: Why using the right heading structure and making the most of your SEO titles and descriptions can help Google and your users know what each page is about.
• Small Tweaks, Big Results: The value of ‘quick wins’ - like adjusting font size, button clarity, and removing wasted white space - can make a real difference to both SEO and conversions.
• Building Authority: How linking to industry judges’ websites (not just Instagram), and showcasing testimonials and stats from past winners, can improve your authority and ranking in search engines.
• Create Authority Content: Instead of endless blogging, focus on creating helpful, relevant articles - like ‘the benefits of entering beauty awards’ - and link them to your key sales pages.
• Start Where You Are: Don’t try to do everything at once. Focus on the small improvements first, then build up your site’s authority over time.

If you’re ready to get hands-on with your own website, you can book a Website Clarity Power Hour for expert, no-jargon support - whether you want a quick audit or help setting up your analytics.

Resources mentioned in this episode:

• Beauty and Skincare Awards UK – official website
• Follow Kelly and the Awards on Instagram
• Beginners Google Analytics 4 Course - GA4 Made Simple (& Google Search Console) – Step-by-step guide to setting up and using Google Search Console,

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챕터

1. Introduction and Goals (00:00:00)

2. Current Website and Marketing Overview (00:01:55)

3. Importance of Analytics Tools (00:04:11)

4. SEO and Conversion Optimization (00:07:31)

5. Category Navigation and User Experience (00:10:23)

6. Technical SEO Tips (00:13:23)

7. Optimizing Your Logo for Mobile (00:19:18)

8. Improving Page Titles and Descriptions (00:19:25)

9. Understanding Page Structure and Headings (00:21:36)

10. Using SEO Tools for Better Analysis (00:24:01)

11. Enhancing User Journey and Content (00:25:08)

12. Importance of Links and Domain Authority (00:28:28)

13. The Value of Blogs and Written Content (00:31:40)

14. Final Tips and Encouragement (00:35:03)