086: SEO + Usability Fixes from a Productivity Coach’s Website Makeover

The Website Success Show: SEO & Website Tips For Beauty, Health & Wellness Businesses Who Want More Website Traffic & Conversions

In this episode, Jules White dives into a live website and SEO audit with productivity and lifestyle coach Natalie Ford — revealing the simple fixes and overlooked opportunities that could transform her website.

If your website is more of a “digital brochure” than a working part of your business, you’ll want to listen in. Jules shares bite-sized advice on getting started with SEO, setting up the right analytics tools, and how to align your website messaging with what your audience is actually searching for.

Whether you’re a coach, service provider, or creative business owner, this episode is packed with actionable insights to help you stop wasting time and start making your website work harder for you.

Key Takeaways:

• From Passive to Powerful: Why your website should be more than a placeholder – and how to start making it part of your active marketing strategy.
• Quick SEO Wins: Learn the most common website mistakes Jules sees and how to fix them (hint: it’s not about blogging every week or chasing keywords you don’t understand).
• Google Tools 101: The difference between Google Analytics and Google Search Console — and which to set up first if SEO is your priority.
• Getting Found Online: Why page titles, descriptions, and heading hierarchy matter more than you think for both Google and your visitors.
• Content That Converts: How to write for humans and search engines without sounding robotic — and the simple tweaks that improve usability and conversions on mobile.

If you're feeling overwhelmed or unsure about where to start with your website, this episode will help you get clarity on what really matters and how to move forward.

Resources mentioned in this episode:

• Free Beginner’s QuickStart Guide to SEO — Learn the basics and get your site set up for SEO success.
• GA4 & Google Search Console Set-Up Course — A short, practical course to help you get tracking in place.
• Keyword Map & Planner — Organise and plan your SEO strategy with ease.

Don't forget to subscribe to the podcast for more clear, human-first tips on SEO, CRO, and making your website actually work for your business.
Find out more about Natalie here

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챕터

1. Introduction (00:00:00)

2. Natalie's Business Overview (00:01:38)

3. Current Marketing Strategies (00:03:47)

4. SEO Audit Begins (00:04:52)

5. Setting Up Google Analytics and Search Console (00:05:21)

6. Optimising Page Titles and Descriptions (00:09:07)

7. Keyword Strategy and Implementation (00:15:41)

8. Understanding the Importance of Titles and Descriptions (00:20:13)

9. Creating Effective URLs and Page Hierarchy (00:21:50)

10. Optimising Page Content for SEO (00:24:18)

11. Enhancing User Experience with Visuals and Accessibility (00:27:45)

12. Mobile Responsiveness and Usability (00:33:17)

13. Final Tips and Conclusion (00:37:49)