083: 5 Ways to Make Your Website Match Your Brand

The Website Success Show: SEO & Website Tips For Beauty, Health & Wellness Businesses Who Want More Website Traffic & Conversions

In this episode, Jules White explores how aligned your website really is with your real-world business — and why that alignment matters more than you think.

Jules walks you through how to spot when your site is out of sync with the brand experience you’ve worked hard to build — and what you can do to bring it back into alignment. From tone of voice to user experience and content clarity, she shares actionable ways to ensure your website genuinely reflects who you are and the value you offer.

Key Takeaways:

• Visual Consistency Across Touchpoints: Discover why your branding, colours, and vibe should match across your website, social media, and Google Business Profile.
• Your Words Matter More Than You Think: Learn why great design won’t convert without clear, human-centred copy that feels like how you speak in real life.
• Tone of Voice That Builds Trust: Jules explains how using conversational, accessible language can boost engagement — and even help with AI search visibility.
• Better User Experience: Explore how to make your website feel as welcoming and intuitive as walking into your salon, shop, or Zoom room.
• Content That Connects: Make sure your most important offers are easy to find — and written in a way your ideal clients actually understand.
• Clear Customer Journeys: Find out how calls-to-action, internal links, and trust-building elements like testimonials can guide visitors to take the next step with confidence.

If your site’s feeling a bit out of step with your business, this episode will help you spot the gaps and start fixing them — no shame, just progress.

Resources mentioned in this episode:

• Episode 70 – Simple SEO Fixes to Get More Local Clients SEO AUDIT with Jo Bolton
• Free Beginner’s QuickStart Guide to SEO
• Book a free discovery call

Don’t forget to subscribe to the podcast for more tips on SEO, content, and turning your website into your hardest-working team member!

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챕터

1. Introduction and Topic Overview (00:00:00)

2. Visual Consistency: Aligning Online and Offline Branding (00:01:15)

3. The Importance of Effective Copywriting (00:02:51)

4. Maintaining Authentic Tone of Voice (00:03:55)

5. Enhancing User Experience on Your Website (00:06:47)

6. Showcasing Your Content and Offers (00:09:38)

7. Guiding the Customer Journey (00:13:01)

8. Conclusion and Final Thoughts (00:15:30)