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Lisa Raehsler: Intersection of SEO and PPC
Manage episode 478496391 series 3458098
[email protected] (Jeremy Rivera) and Jeremy Rivera에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 [email protected] (Jeremy Rivera) and Jeremy Rivera 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Summary
In this episode of the Unscripted SEO podcast, Jeremy Rivera and Lisa Raehsler, founder of Big Click Co., delve into the intersection of SEO and PPC, exploring how AI is reshaping digital advertising. They discuss the challenges posed by AI overviews, the importance of click-through rates, and the evolving landscape of social media advertising.
The conversation highlights the significance of remarketing, audience targeting, and nurturing the customer journey, while also addressing the need for effective collaboration between SEO and PPC strategies. In this conversation, Lisa Raehsler and Jeremy Rivera discuss the importance of integrating various marketing strategies, particularly the synergy between PPC and SEO. They explore how new companies can establish brand visibility, the creative challenges in less glamorous industries, and the legal considerations when advertising against competitors.
The discussion also emphasizes the need for marketers to adapt their strategies in response to economic conditions, ensuring that messaging aligns with current consumer sentiments, from B2B programs like Save Fry Oil, to local service asphalt contractors.
100 에피소드
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