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[email protected] (Jeremy Rivera) and Jeremy Rivera에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 [email protected] (Jeremy Rivera) and Jeremy Rivera 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Justin Oberman: SEO & Transition From Ranking Into Participation In The Attention Economy

1:00:37
 
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Manage episode 495023990 series 3458098
[email protected] (Jeremy Rivera) and Jeremy Rivera에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 [email protected] (Jeremy Rivera) and Jeremy Rivera 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

In this fascinating conversation, Jeremy Rivera sits down with Justin Oberman, a seasoned advertising professional turned modern publicist, to explore how the attention economy is reshaping digital marketing. Justin shares his journey from running a seven-figure agency to becoming a specialist in "manufacturing attention" for clients in the advertising and marketing space.

The discussion covers the evolution from traditional SEO tactics to attention-based strategies, the power of showmanship in marketing, and why Justin believes every industry needs its own "Dogecoin" - that disruptive, attention-grabbing player that changes the game.


Key Topics Discussed

  • The Shift from SEO to Attention Economy: How AI and LLM-based search tools are changing the game from keyword optimization to consensus-based visibility
  • Showmanship Over Persuasion: Why Justin believes marketing is fundamentally about putting on a show rather than traditional persuasion techniques
  • The Publicity Approach: Moving beyond personal branding to manufactured attention and strategic controversy
  • Fame as the Ultimate Marketing Goal: How attention beats traditional marketing metrics and makes everything else easier
  • Social-Centric Marketing: Using organic social media as a springboard for broader publicity efforts

Notable Quotes

"I do not believe that advertising or marketing is about persuasion. I don't think it's about selling. I don't think it's about even storytelling. I think those are all techniques for what the main thing that advertising and marketing and branding is, which is showmanship." - Justin Oberman

"All advertising is guesswork, nobody really understands how it works. It's all a gamble. And the only thing that really matters is fame. The more famous you are, the easier everything becomes." - Bob Hoffman (as quoted by Justin)


Resources & Links

Guest Information

Books, Services & References Mentioned

  • "Phantom Fame" by Harry Reichenbach - The foundational book that shaped Justin's publicity philosophy
  • "Propaganda" by Edward Bernays - Classic text on public relations and influence
  • Price Intelligently by SBI - The importance of understanding pricing perceptions on your marketing choices
  • Howard Luck Gossage - The advertising innovator who invented interactive advertising in the 1960s

Podcast & Host Information

Additional Networks Mentioned

  • Jumpsuit Network - Marketing and advertising professional network

Key Takeaways for SEO & Digital Marketing Professionals

  1. Rethink Link Building: Instead of cold outreach, focus on becoming visible to industry publishers and journalists through consistent public discourse
  2. Attention Drives Authority: In an AI-driven search landscape, consensus matters more than traditional SEO tactics
  3. Personal Brands Need Shows: Move beyond content creation to strategic attention manufacturing
  4. Fame Amplifies Everything: Strong personal/company recognition makes all other marketing efforts more effective
  5. Boring Industries Have Advantages: Less competition for attention means smaller efforts can yield bigger results

Connect with the Show

Have questions about this episode or want to suggest future topics? Reach out to Jeremy Rivera through SEO Arcade or connect on the platforms mentioned above.

Subscribe to Unscripted SEO: unscriptedseo.com


This episode challenges traditional digital marketing thinking and offers a fresh perspective on building authority and visibility in an increasingly crowded online landscape. Whether you're an SEO professional, content creator, or business owner, Justin's insights on manufactured attention provide actionable strategies for standing out in your industry.

  continue reading

100 에피소드

Artwork
icon공유
 
Manage episode 495023990 series 3458098
[email protected] (Jeremy Rivera) and Jeremy Rivera에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 [email protected] (Jeremy Rivera) and Jeremy Rivera 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

In this fascinating conversation, Jeremy Rivera sits down with Justin Oberman, a seasoned advertising professional turned modern publicist, to explore how the attention economy is reshaping digital marketing. Justin shares his journey from running a seven-figure agency to becoming a specialist in "manufacturing attention" for clients in the advertising and marketing space.

The discussion covers the evolution from traditional SEO tactics to attention-based strategies, the power of showmanship in marketing, and why Justin believes every industry needs its own "Dogecoin" - that disruptive, attention-grabbing player that changes the game.


Key Topics Discussed

  • The Shift from SEO to Attention Economy: How AI and LLM-based search tools are changing the game from keyword optimization to consensus-based visibility
  • Showmanship Over Persuasion: Why Justin believes marketing is fundamentally about putting on a show rather than traditional persuasion techniques
  • The Publicity Approach: Moving beyond personal branding to manufactured attention and strategic controversy
  • Fame as the Ultimate Marketing Goal: How attention beats traditional marketing metrics and makes everything else easier
  • Social-Centric Marketing: Using organic social media as a springboard for broader publicity efforts

Notable Quotes

"I do not believe that advertising or marketing is about persuasion. I don't think it's about selling. I don't think it's about even storytelling. I think those are all techniques for what the main thing that advertising and marketing and branding is, which is showmanship." - Justin Oberman

"All advertising is guesswork, nobody really understands how it works. It's all a gamble. And the only thing that really matters is fame. The more famous you are, the easier everything becomes." - Bob Hoffman (as quoted by Justin)


Resources & Links

Guest Information

Books, Services & References Mentioned

  • "Phantom Fame" by Harry Reichenbach - The foundational book that shaped Justin's publicity philosophy
  • "Propaganda" by Edward Bernays - Classic text on public relations and influence
  • Price Intelligently by SBI - The importance of understanding pricing perceptions on your marketing choices
  • Howard Luck Gossage - The advertising innovator who invented interactive advertising in the 1960s

Podcast & Host Information

Additional Networks Mentioned

  • Jumpsuit Network - Marketing and advertising professional network

Key Takeaways for SEO & Digital Marketing Professionals

  1. Rethink Link Building: Instead of cold outreach, focus on becoming visible to industry publishers and journalists through consistent public discourse
  2. Attention Drives Authority: In an AI-driven search landscape, consensus matters more than traditional SEO tactics
  3. Personal Brands Need Shows: Move beyond content creation to strategic attention manufacturing
  4. Fame Amplifies Everything: Strong personal/company recognition makes all other marketing efforts more effective
  5. Boring Industries Have Advantages: Less competition for attention means smaller efforts can yield bigger results

Connect with the Show

Have questions about this episode or want to suggest future topics? Reach out to Jeremy Rivera through SEO Arcade or connect on the platforms mentioned above.

Subscribe to Unscripted SEO: unscriptedseo.com


This episode challenges traditional digital marketing thinking and offers a fresh perspective on building authority and visibility in an increasingly crowded online landscape. Whether you're an SEO professional, content creator, or business owner, Justin's insights on manufactured attention provide actionable strategies for standing out in your industry.

  continue reading

100 에피소드

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