Exploding the SEO Landscape with Melissa Popp
Manage episode 482577298 series 3458098
[email protected] (Jeremy Rivera) and Jeremy Rivera에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 [email protected] (Jeremy Rivera) and Jeremy Rivera 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode of the Unscripted SEO Podcast, Jeremy Rivera interviews Melissa Popp, the content strategy director at Rickety Roo. They discuss Melissa's extensive experience in SEO and content marketing, particularly focusing on the challenges faced by small and medium-sized businesses in local SEO.
The conversation delves into the evolving landscape of digital marketing, emphasizing the importance of multi-channel strategies, the impact of social media on SEO, and the necessity of quality content. Melissa shares actionable insights for local businesses, including optimizing their Google Business Profiles and understanding the nuances between service area and brick-and-mortar profiles.
The episode highlights the need for SEOs to adapt to changing consumer behaviors and the importance of branding in driving organic traffic.
The conversation delves into the evolving landscape of digital marketing, emphasizing the importance of multi-channel strategies, the impact of social media on SEO, and the necessity of quality content. Melissa shares actionable insights for local businesses, including optimizing their Google Business Profiles and understanding the nuances between service area and brick-and-mortar profiles.
The episode highlights the need for SEOs to adapt to changing consumer behaviors and the importance of branding in driving organic traffic.
takeaways
- Melissa Popp has over 20 years of experience in SEO and content marketing.
- Freelancers should diversify their client base to avoid dependency on one source.
- Health and wellness SEO faces unique challenges due to regulatory issues.
- Multi-channel marketing is essential for reaching audiences effectively.
- Local businesses often have limited budgets, requiring creative strategies.
- Quality content is crucial for ranking, especially for location pages.
- Google Business Profiles must be regularly updated and optimized.
- Service area businesses face different challenges compared to brick-and-mortar businesses.
- Understanding audience behavior is key to effective marketing strategies.
- Branding plays a significant role in driving organic traffic.
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