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[email protected] (Jeremy Rivera) and Jeremy Rivera에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 [email protected] (Jeremy Rivera) and Jeremy Rivera 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Calculators and Digital Assets Value For SEO with Steven Schneider

33:50
 
공유
 

Manage episode 488345703 series 3458098
[email protected] (Jeremy Rivera) and Jeremy Rivera에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 [email protected] (Jeremy Rivera) and Jeremy Rivera 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Steven Schneider - 10+ years in SEO, scaled affiliate portfolio to 40 sites and 1.4M ARR. Now helps B2B and SaaS CMOs leverage proven SEO strategies. Co-founder of TrioSEO.

Key Topics Discussed

The Calculator SEO Strategy

Steven's latest focus: calculators and digital assets for driving meaningful leads through SEO, moving beyond traditional blog content strategies.

Key Success Factors:

  • Quality over speed - 2-3 month development process, not 20-minute ChatGPT builds
  • Keyword validation - Need 1,000+ monthly searches minimum
  • Client-keyword fit - Can they realistically rank? (Skip EBITDA/credit card calculators)

Real Examples:

  • M&A valuation calculator (ranking top 3-5)
  • Legal settlement tax calculators
  • Cost segregation calculators

Multi-Channel Lead Generation

The Process:

  1. Build valuable calculator
  2. Capture emails with nurture sequence on the backend
  3. Follow up with 3-5 day drip campaigns
  4. Connect to sales team

Key Insight: "We can't rely on Google alone anymore - it's suicide"

The Fractional SEO Approach

Modern SEOs must become fractional partners, not just traffic drivers.

Essential Questions:

  • What's your sales process?
  • How many sales people do you have?
  • What happens after form submission?
  • What are your success metrics?

Shocking Stat: 80% of local business form submissions get zero response

YMYL & Algorithm Changes

Discussion on Google's Medic Update impact - brand recognition as trust signal. Finance is always rough without specialized writers.

Trust Rank Theory: Distance from authoritative "seed sites" (universities, hospitals, gov sites) affects medical niche rankings.

AI & Search Evolution

Current approach: Monitor client appearances in ChatGPT for high-intent keywords. Quality content, authority and strong SEO still correlates with AI search visibility.

Strategy: Focus on middle/bottom funnel content that AI can't replicate (specific calculators, detailed valuations).

Client Onboarding Best Practices

Steven's Favorite Question: How are you currently tracking success on your website?

Common Problem: Most clients can't define what "success" looks like, leading to misaligned expectations.

Solution: Establish clear metrics upfront - demos, trials, webinars, etc.

Key Takeaways

  1. Calculator SEO requires significant investment but drives high-quality leads
  2. Multi-channel approach essential for sustainable growth
  3. Business understanding more important than tool expertise
  4. Clear success metrics critical for client relationships
  5. Fractional partnership model replacing traditional SEO agencies
  continue reading

100 에피소드

Artwork
icon공유
 
Manage episode 488345703 series 3458098
[email protected] (Jeremy Rivera) and Jeremy Rivera에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 [email protected] (Jeremy Rivera) and Jeremy Rivera 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Steven Schneider - 10+ years in SEO, scaled affiliate portfolio to 40 sites and 1.4M ARR. Now helps B2B and SaaS CMOs leverage proven SEO strategies. Co-founder of TrioSEO.

Key Topics Discussed

The Calculator SEO Strategy

Steven's latest focus: calculators and digital assets for driving meaningful leads through SEO, moving beyond traditional blog content strategies.

Key Success Factors:

  • Quality over speed - 2-3 month development process, not 20-minute ChatGPT builds
  • Keyword validation - Need 1,000+ monthly searches minimum
  • Client-keyword fit - Can they realistically rank? (Skip EBITDA/credit card calculators)

Real Examples:

  • M&A valuation calculator (ranking top 3-5)
  • Legal settlement tax calculators
  • Cost segregation calculators

Multi-Channel Lead Generation

The Process:

  1. Build valuable calculator
  2. Capture emails with nurture sequence on the backend
  3. Follow up with 3-5 day drip campaigns
  4. Connect to sales team

Key Insight: "We can't rely on Google alone anymore - it's suicide"

The Fractional SEO Approach

Modern SEOs must become fractional partners, not just traffic drivers.

Essential Questions:

  • What's your sales process?
  • How many sales people do you have?
  • What happens after form submission?
  • What are your success metrics?

Shocking Stat: 80% of local business form submissions get zero response

YMYL & Algorithm Changes

Discussion on Google's Medic Update impact - brand recognition as trust signal. Finance is always rough without specialized writers.

Trust Rank Theory: Distance from authoritative "seed sites" (universities, hospitals, gov sites) affects medical niche rankings.

AI & Search Evolution

Current approach: Monitor client appearances in ChatGPT for high-intent keywords. Quality content, authority and strong SEO still correlates with AI search visibility.

Strategy: Focus on middle/bottom funnel content that AI can't replicate (specific calculators, detailed valuations).

Client Onboarding Best Practices

Steven's Favorite Question: How are you currently tracking success on your website?

Common Problem: Most clients can't define what "success" looks like, leading to misaligned expectations.

Solution: Establish clear metrics upfront - demos, trials, webinars, etc.

Key Takeaways

  1. Calculator SEO requires significant investment but drives high-quality leads
  2. Multi-channel approach essential for sustainable growth
  3. Business understanding more important than tool expertise
  4. Clear success metrics critical for client relationships
  5. Fractional partnership model replacing traditional SEO agencies
  continue reading

100 에피소드

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