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The Fur Baby Market
Manage episode 347144240 series 3330684
twomarketeers에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 twomarketeers 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Calling all pet owners, pet parents and marketers of 'fur baby' brands, this one's for you!
Join Lindsay, Sean and special guest Nero, Sean's precious pup, as The Two Marketeers share all they've learned over the last few years about the exploding and lucrative Fur Baby market.
In this episode, Sean and Lindsay not only bring the fascinating, and polarizing, research they've done on the future of 'pet wellness' and the pet industry, but also discuss their real-world experiences and perspectives as a pet owner and a pet shoppers respectively.
Never before has the human experience been so critical in understanding how to position and build a pet brand.
Snuggle up with your furry friend and enjoy, Marketeers!
For reference:
Common Thread, "Pet Industry Trends, Growth & Statistics in 2022 and Beyond: Unleashing Your Ecommerce Pet Marketing Strategies"
Euromonitor International, "Top Five Trends in Pet Care"
UCF Today, "Opinions: Pets Are Not People"
88 에피소드
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