The Secrets to Success in Producing, With Marc Platt of ‘Wicked’

The Town with Matthew Belloni

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#644: AI-augmented human recommendations for retail customers with Noah Zamansky, Stitch Fix 27:12

11일 전27:12

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27:12

We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail. Question: Do you need to choose between AI and human recommendations as a customer? Why not have both? After all, don’t each have their strengths? AI in the retail experience is all the rage these days, but today I’m talking with someone from a brand that has been incorporating AI-personalized experiences and shopping combined with expert human recommendations for over 14 years, and continues to innovate today. Today we’re going to talk about how AI-based personalization plus human creativity and input makes an amazing customer experience at Stitch Fix. To help me discuss this topic, I’d like to welcome Noah Zamansky, Vice President of Product and Client Experience at Stitch Fix. About Noah Zamansky Noah Zamansky serves as the Vice President of Product and Client Experience at Stitch Fix, where he leads cross-functional teams spanning Product, Design, Engineering, Algorithms, and Platform Development. A seasoned leader, Noah has a proven track record of shaping product vision and strategy, designing exceptional user experiences, and spearheading the launch of new business ventures. Before joining Stitch Fix, Noah held the role of Senior Director of Product Management at eBay, overseeing Fashion and Vertical Experiences. Resources Stitch Fix: https://www.stitchfix.com eTail Palm Springs: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

약 1년 전 37:20

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Matt is joined by ‘Wicked’ producer Marc Platt to discuss how the smash hit musical adaptation got made and why it took so long despite the stage play's successful multi-decade run. They also discuss why 'Wicked' is the only Best Picture–nominated film with only one credited producer, Platt. They also talk about why the ‘Wicked’ marketing campaign was such a success, tough choices he has had to make in his career, and the secret to a great pitch (02:09). Later, Matt makes a prediction about the recent social media controversy surrounding ‘Emilia Pérez’ star Karla Sofía Gascón (27:39).

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Host: Matt Belloni

Guest: Marc Platt

Producers: Craig Horlbeck and Jessie Lopez

Theme Song: Devon Renaldo

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The Town with Matthew Belloni