Adapting to Change: Navigating Multi-Channel B2B, with Lisa DiCostanzo

The Third Growth Option with Benno Duenkelsbuehler and Guests

Are you looking for a Third Growth Option ℠ ?

In this episode, sales and marketing expert Lisa DiCostanzo breaks down the transformation of the retail landscape, especially in the gift and home decor sectors, into a complex, multi-channel experience. Key insights include:
- Omni-Channel Strategy: Retailers are merging online platforms with in-person events like trade shows to create seamless shopping experiences. Vendors can support this by turning their websites into powerful resources that help sales teams become trusted partners for retailers.
- Digital Shift in Customer Service: With traditional customer service evolving digitally, Lisa shares how this change impacts buyer-seller relationships and how companies can successfully blend online and personal interactions.
- Leadership Through Change: Guiding teams through nearly two decades of industry shifts, Lisa emphasizes the importance of leadership in adapting to meet new customer expectations.
- Pandemic-Driven Innovation: COVID-19 spurred independent retailers to adopt new sales approaches, ultimately creating benefits for both retailers and consumers.
Tune in to learn how to stay adaptable and competitive in today’s ever-evolving retail environment.

Always growing.
Benno Duenkelsbuehler

CEO & Chief Sherpa of (re)ALIGN

[e-mail]

챕터

1. Adapting to Change: Navigating Multi-Channel B2B, with Lisa DiCostanzo (00:00:00)

2. Navigating Multi-Channel Retail in Today's Market (00:00:01)

3. Embracing Change in Retail Industry (00:16:46)