Episode 77 - Greg Powell, Tactical Marketing - How Affiliates Can Help Your Business w an Affiliate Expert

The Subscription Box Show

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In this episode, we break down the truths, myths and reality about affiliates, affiliate management, and affiliate marketing. How you can better utilize affiliates for your subscription box business, with an expert on affiliates, founder of Tactical Marketing, Greg Powell!!
Tactical Marketing was created by Greg Powell, an online marketing veteran of 13 years who has a passion for seeing companies go beyond their goals. In early 2013 Greg recognized there was an absolute void for agencies that serviced the outdoor/preparedness/self-reliance market.
There were thriving business communities and passionate customer bases that were not being marketed to completely. This was being caused by a lack of understanding of those companies and their audience.
Tactical Marketing was created to service this industry with cutting edge marketing solutions that reach customers in each area they go to for information and purchase decisions.
Greg and his team are constantly learning new technologies and testing marketing practices to stay ahead of the curve. Their ultimate goal is to be an extension of your marketing team and help you achieve the goals you have set for your business.
Greg Powell is a renowned Affiliate Expert in the ecommerce and subscription space. He’s been featured on the OMG Commerce podcast, Affiliate Bible, Online Queso, and has many popular clients in the subscription space that we all know and love. Some of the companies that trust Greg and his team with their affiliate management include: Carnivore Club, BabeBox, Lobster Anywhere, BattlBox, Crate Club, Tubby Todd and many more.

Guest Links:
Greg's Free Affiliate Audit for YOUR business: http://www.tacticalmarketingco.com/program-audit
Greg's Website: http://www.tacticalmarketingco.com/

Frequent questions Greg gets asked from his customers: "How can we find more affiliates?"
Who he would hire as a mentor/coach: Robert Glazer
His favorite quote: "Life is really simple but we insist on making it really complicated."
The most influential person he knew in the subscription box industry: John Roman
A type of product that Greg would stay clear of: Diet and supplement space
His favorite subscription box: Carnivore Club
His favorite social media platform: Twitter
Email: [e-mail]
Julie Ball's Subscription Box Bootcamp 2.0 Course Link:
https://ericmusick.krtra.com/t/h67apnWbBQ9c
The Subscription Box Experts Academy Course Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ
Host Links:
The Subscription Box Show Website: https://www.thesubscriptionboxshow.com
Connect with Eric Musick: https://www.thesubscriptionboxshow.com

Want to start your own podcast? 😃
Then you have to use what I've always used, Buzzsprout! Check it out here: https://www.buzzsprout.com/?referrer_id=869251
The latest programs & Items in the industry👇
Subscription Box Experts Academy (by Liam Brennan): https://ericmusick.krtra.com/t/jIw4to2rXSoQ
Subscription Box Planner Rated #1 in the industry (by Jessica Principe): https://ericmusick--jessicaprincipe.thrivecart.com/the-subscription-box-planner/
For more, email me at [e-mail]