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Episode 145 - Kerry Roberts - Everipe - Starting, Growing, & Scaling Food Based Subscriptions
Manage episode 290418403 series 2793492
In this episode, I dive into the world of food subscription. What and how can you start, grow and scale a subscription product that is food based. Often coined as the most difficult niche or subscription to get into, we debunk some myths, and talk about everything you need to know with renowned speaker, fellow Canuck, and co-founder at Everipe, Kerry Roberts!
After a long career in CPG, or consumer packaged goods, Kerry Roberts became an accidental Co-founder at Everipe. When a mutual friend introduced her to Greg McMullen, her Co-founder who was looking for consumer advice on a smoothie concept he created in his kitchen, Kerry recognized a winning innovation and jumped in with both feet. Kerry had worked at food based companies, and also worked in marketing, so her keen eye gave her the instant insight she needed to help the launch of Everipe.
I first heard Kerry speak at SubSummit 2020, and I instantly knew I wanted to have her on the show. Her knowledge is second to none, and her enthusiasm not only for the industry, but to help others is always front and center!Guest
Guest Links:
Everipe Website: https://everipe.com
Contact: https://everipe.com/pages/contact
Top 10 Facebook Group Contributors for this episode:
• Melanie Nunez & Lil Travel Tribe FREE E-Guide of 125 FREE tours in MORE than 40 countries Link: https://traveltheworldforfree.kickoffpages.com/
• Saidah Farrell, The Marshmallow Of The Month Club: http://edibleopus.com
Eric’s Recommended Affiliate Courses:
Megan MacNeill’sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7
Julie Ball's Subscription Box Bootcamp 2.0 Course Link:
https://ericmusick.krtra.com/t/h67apnWbBQ9c
The Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ
Host Links:
The Subscription Box Show Website: https://www.thesubscriptionboxshow.com
The Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.com
Eric Musick’s email: eric@thesubscriptionboxshow.com
Eric Musick’s Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshow
The Subscription Box Show Facebook Group:
Want to start your own podcast? 😃
Then you have to use what I've always used, Buzzsprout! Check it out here: https://www.buzzsprout.com/?referrer_id=869251
The latest programs & Items in the industry👇
Subscription Box Experts Academy (by Liam Brennan): https://ericmusick.krtra.com/t/jIw4to2rXSoQ
Subscription Box Planner Rated #1 in the industry (by Jessica Principe): https://ericmusick--jessicaprincipe.thrivecart.com/the-subscription-box-planner/
For more, email me at eric@thesubscriptionboxshow.com
251 에피소드
Manage episode 290418403 series 2793492
In this episode, I dive into the world of food subscription. What and how can you start, grow and scale a subscription product that is food based. Often coined as the most difficult niche or subscription to get into, we debunk some myths, and talk about everything you need to know with renowned speaker, fellow Canuck, and co-founder at Everipe, Kerry Roberts!
After a long career in CPG, or consumer packaged goods, Kerry Roberts became an accidental Co-founder at Everipe. When a mutual friend introduced her to Greg McMullen, her Co-founder who was looking for consumer advice on a smoothie concept he created in his kitchen, Kerry recognized a winning innovation and jumped in with both feet. Kerry had worked at food based companies, and also worked in marketing, so her keen eye gave her the instant insight she needed to help the launch of Everipe.
I first heard Kerry speak at SubSummit 2020, and I instantly knew I wanted to have her on the show. Her knowledge is second to none, and her enthusiasm not only for the industry, but to help others is always front and center!Guest
Guest Links:
Everipe Website: https://everipe.com
Contact: https://everipe.com/pages/contact
Top 10 Facebook Group Contributors for this episode:
• Melanie Nunez & Lil Travel Tribe FREE E-Guide of 125 FREE tours in MORE than 40 countries Link: https://traveltheworldforfree.kickoffpages.com/
• Saidah Farrell, The Marshmallow Of The Month Club: http://edibleopus.com
Eric’s Recommended Affiliate Courses:
Megan MacNeill’sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7
Julie Ball's Subscription Box Bootcamp 2.0 Course Link:
https://ericmusick.krtra.com/t/h67apnWbBQ9c
The Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ
Host Links:
The Subscription Box Show Website: https://www.thesubscriptionboxshow.com
The Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.com
Eric Musick’s email: eric@thesubscriptionboxshow.com
Eric Musick’s Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshow
The Subscription Box Show Facebook Group:
Want to start your own podcast? 😃
Then you have to use what I've always used, Buzzsprout! Check it out here: https://www.buzzsprout.com/?referrer_id=869251
The latest programs & Items in the industry👇
Subscription Box Experts Academy (by Liam Brennan): https://ericmusick.krtra.com/t/jIw4to2rXSoQ
Subscription Box Planner Rated #1 in the industry (by Jessica Principe): https://ericmusick--jessicaprincipe.thrivecart.com/the-subscription-box-planner/
For more, email me at eric@thesubscriptionboxshow.com
251 에피소드
모든 에피소드
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1 Episode 250 - The Final Episode...Good bye for now and my final thoughts after 250 Episodes of The Subscription Box Show! 26:45
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1 Episode 249 - Douglas Lim of SubAmplify! How a subscription box owner decided to fix subscription platforms for good! 1:10:51
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1 Episode 248 - Andriy Rudnyk - Tips and Tricks For Your Subscription Box Over The Holiday Season and BFCM! 57:57
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1 Episode 247 - Jennifer Cline - 9 FREE Things You Can Do To Grow Your Business Now! 55:07
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1 Episode 246 - Is It Time To Raise Your Prices? How-To Do It & When To Do It! 24:18
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1 Episode 245 - Old Subscription Predictions VS New Subscription Research...And what does it mean for the small business owner? 24:29
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1 Episode 244 - How To Get "As Featured In" On Your Website. How To Get Some Instant Credibility For Your Subscription Box! 22:10
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1 Episode 243 - How to Get From the Idea Stage to Full-Time Business - The Subscription Box Journey, with Nick & Melanie Phillips of Kids Art Box 45:41
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1 Episode 242 - Per Per Click aka PPC and How it all works with Frederick Vallaeys, Founder of Optmyzr 31:51
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1 Episode 241 - Are You Afraid Of TikTok Advertising? TikTok Creator Marketplace, Ads and More with Liam Brennan! 22:01
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1 Episode 239 - Our Organic Marketing Plan for Q4 with....NO PAID ADS? 17:12
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1 Episode 238 - Kelley Thornton - Founder, Tiege Hanley - Growing A Massive 40k Member Subscription Business...and how you can too! 1:02:58
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1 Episode 237 - Is There A Future In The Subscription Box Industry...With Qpilot Founder, Matthew Holman! 40:31
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1 Episode 236 - How To Get People To Open Up Your Emails w Splendies Founder Anthony Coombs 51:55
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