Episode 092 - Hani Auran - Woof Pack - Starting and conquering in a crowded niche!

The Subscription Box Show

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In this episode we talk pet subscriptions, with Canada’s largest and fastest growing dog subscription box company. Both being good Canadian boys who love their hockey, we could have spent the entire interview talking hockey! And we sort of did off line, but luckily for you, this is a business podcast, and we did get into everything subscription boxes. We discuss tricks and tips to growing your subscription base, your audience and how to optimize your website to convert. From my home country, all the way from Montreal Quebec, co-founder and CEO at Woof Pack, Hani Auran!
Ever think you have just the perfect idea, only to realize your perfect dream concept is in a super crowded niche, and that it’s probably saturated, and there’s probably zero chance of you making money in it. Why would you, the big players already have the niche covered right? Wrong! Think again. Think in abundance!
That’s exactly what Hani and his business partner Francis were up against when they had their idea… a dog subscription box back in 2017. By then the likes of Bark Box, PupJoy, Bullymake and tons more already had the market dominated. But they decided to go through anyway, and today, Woof Pack is Canada’s leading dog subscription box company. They found a way and put in the time, a lot of it, turning their idea into a success reality.
Just how, well, you’ll have to tune in to find out exactly how. Today, Woof Pack has been featured on CdnBox Addict, Les Belles et les Betes, Canada’s Dragon Den, A Year of Boxes, and much much more. In this episode Hani will show you how you can start and grow a subscription box in any niche, regardless of how crowded and saturated you think it might be!

Frequently asked questions he get asked from his customers: Allergies or "Which size should I pick?"
Who he would hire as his mentor/coach: Elon Musk
The most influential person he knew in the subscription box industry: Michael Dubin from Dollar Shave Club
49:32 "Just start something. Spend your time on your idea. This is the time now to do it. Don't wait, nobody's going to do it for you. There's no magic trick, it's just hard-work."
Website: https://woofpacks.ca
Instagram: @woofpacks.ca
Eric’s Recommended Affiliate Courses:
Megan MacNeill’sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7
Julie Ball's Subscription Box Bootcamp 2.0 Course Link:
https://ericmusick.krtra.com/t/h67apnWbBQ9c
The Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ
Host Links:
The Subscription Box Show Website: https://www.thesubscriptionboxshow.com
Connect with Eric Musick: https://ww

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The latest programs & Items in the industry👇
Subscription Box Experts Academy (by Liam Brennan): https://ericmusick.krtra.com/t/jIw4to2rXSoQ
Subscription Box Planner Rated #1 in the industry (by Jessica Principe): https://ericmusick--jessicaprincipe.thrivecart.com/the-subscription-box-planner/
For more, email me at [e-mail]