Episode 088 - Richard Grayburn - Juniper And Peat - Gin, Whisky And How To Drive YOUR Niche!

The Subscription Box Show

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In this episode, I have the absolute pleasure of talking booze with one of Scotland’s fastest growing Subscription Box companies when it comes to Gin and Whisky! We chat about everything subscription boxes, but also about mid life crisis decisions and passion projects! All this and much more with the Co-Founder of Juniper and Peat, from Stirling Scotland, Richard Grayburn!

Established just 18 months ago, born from a passion for Gin and Whisky, and a hole in market that otherwise seemed saturated, Founders Richard and Ed took it upon themselves to turn their then hobby of tasting great liquors into a profitable business, and eventual full time job!

Inspired by a gin festival in Stirling in autumn of 2018, Richard and Ed realized that this was a world they wanted to get involved in, and Juniper & Peat was born, whisky was quickly added (as they live in Scotland, it would be almost sacrilegious not to include whisky).

In this episode we talk about the hardships of the subscription boxes, lessons learned and why you shouldn’t get involved in the industry? What? Well, maybe not quite, but you’ll have to listen in to find out why. We obviously discuss alcohol, whisky with or without and e, shipping challenges and much much more.

This episode is sponsored by SUBTA, the Subscription Trade Association. Make sure to register for the LARGEST Subscription Conference in the World SubSummit, at https://subta.com You can also register to become a FREE member of SUBTA and gain many of their resources at subta.com. SubSummit is coming Nov11-13th. SUBTA, YOUR Subscription Trade Association!
Guest Links:
Frequently asked question that Richard gets from his customers: "What tonic should I have with this gin?"
Website platform he currently use: Shopify + Bold Commerce
The most influential person that he knew in the subscription box industry: Liam Brennan
A product that he wants to stay clear of: Alcohol
His favorite social media platform: Instagram
Instagram: https://www.instagram.com/juniper_and_peat/
Website: https://juniperandpeat.co.uk/

Megan MacNeill’s LinkedIn Industry Leading Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7
Julie Ball's Subscription Box Bootcamp 2.0 Course Link:
https://ericmusick.krtra.com/t/h67apnWbBQ9c
The Subscription Box Experts Academy Course Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ
Host Links:
The Subscription Box Show Website: https://www.thesubscriptionboxshow.com
Connect with Eric Musick: https://www.thesubscriptionboxshow.com/contact2
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The latest programs & Items in the industry👇
Subscription Box Experts Academy (by Liam Brennan): https://ericmusick.krtra.com/t/jIw4to2rXSoQ
Subscription Box Planner Rated #1 in the industry (by Jessica Principe): https://ericmusick--jessicaprincipe.thrivecart.com/the-subscription-box-planner/
For more, email me at [e-mail]