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Episode 047 - Elly Gheno - BootayBag, Starting a Subscription Box with No College Degree or Business Background
Manage episode 272761768 series 2793492
In this episode, I have the pleasure of talking about all things subscription boxes with the Founder of BootayBag, Elly Gheno!
BootayBag is a passion project by real women (for real women) who hate digging through mall sale bins for their undies. Now I can honestly say that on a personal level, I don’t know what she’s talking about, but this is a real problem. Since Elly launched BootayBag back in 2016, BootayBag has quickly become a top underwear subscription box for women around the world. BootayBag is always ranked in the top 10 when it comes to underwear subscription boxes. Top 3 in urbantastebud and mysubscriptionaddiction. And ranked #1 in 2020 by undywear.com. They’ve also been featured on Buzzfeed, The Everygirl and Elly has even spoken at SubSummit, the world’s largest Subscription conference/expo.
Elly Gheno started her company with:
- Zero experience, and I mean zero. No college degree, no business background, nothing.
- And $300. She absolutely learned everything on the ground from her own experience. Yes, I did say $300 by the way. Unbelievable.
Which is another big part of this episode. Elly has been able to grow a community and culture that is second to none, and has created a loyal following who support and voice what is needed to keep growing the BootayBag brand!
Guest Links:
Her choice if he's going to hire a mentor/coach: Lauryn Evarts of The Skinny Confidential
Website e-commerce platform that she currently use: Shopify
The most influential persons that Elly know in the subscription box industry: John Haji, Paul Chambers and Christopher George
Elly's favorite subscription box: HelloFresh and Billie Razor
Her favorite social media platform: Instagram
Website: https://bootaybag.com
Instagram: https://www.instagram.com/bootaybag_/
https://www.instagram.com/bootaybag_/
This episode is sponsored by SUBTA, the Subscription Trade Association. Make sure to join the upcoming FREE Virtual Conference; Subscription Innovations at https://subta.com You can also register to become a FREE member of SUBTA and gain many of their resources at subta.com. Don’t wait as this is the subscription event of the summer!
The Subscription Box Show shareable Trailer
https://www.thesubscriptionboxshow.com/podcast-1/blog-post-title-one-a3ypr
Host Links:
The Subscription Box Show Website: https://www.thesubscriptionboxshow.com
Connect with Eric Musick: https://www.thesubscriptionboxshow.com/contact2
The Subscription Box Show Facebook Page:
Want to start your own podcast? 😃
Then you have to use what I've always used, Buzzsprout! Check it out here: https://www.buzzsprout.com/?referrer_id=869251
The latest programs & Items in the industry👇
Subscription Box Experts Academy (by Liam Brennan): https://ericmusick.krtra.com/t/jIw4to2rXSoQ
Subscription Box Planner Rated #1 in the industry (by Jessica Principe): https://ericmusick--jessicaprincipe.thrivecart.com/the-subscription-box-planner/
For more, email me at eric@thesubscriptionboxshow.com
251 에피소드
Manage episode 272761768 series 2793492
In this episode, I have the pleasure of talking about all things subscription boxes with the Founder of BootayBag, Elly Gheno!
BootayBag is a passion project by real women (for real women) who hate digging through mall sale bins for their undies. Now I can honestly say that on a personal level, I don’t know what she’s talking about, but this is a real problem. Since Elly launched BootayBag back in 2016, BootayBag has quickly become a top underwear subscription box for women around the world. BootayBag is always ranked in the top 10 when it comes to underwear subscription boxes. Top 3 in urbantastebud and mysubscriptionaddiction. And ranked #1 in 2020 by undywear.com. They’ve also been featured on Buzzfeed, The Everygirl and Elly has even spoken at SubSummit, the world’s largest Subscription conference/expo.
Elly Gheno started her company with:
- Zero experience, and I mean zero. No college degree, no business background, nothing.
- And $300. She absolutely learned everything on the ground from her own experience. Yes, I did say $300 by the way. Unbelievable.
Which is another big part of this episode. Elly has been able to grow a community and culture that is second to none, and has created a loyal following who support and voice what is needed to keep growing the BootayBag brand!
Guest Links:
Her choice if he's going to hire a mentor/coach: Lauryn Evarts of The Skinny Confidential
Website e-commerce platform that she currently use: Shopify
The most influential persons that Elly know in the subscription box industry: John Haji, Paul Chambers and Christopher George
Elly's favorite subscription box: HelloFresh and Billie Razor
Her favorite social media platform: Instagram
Website: https://bootaybag.com
Instagram: https://www.instagram.com/bootaybag_/
https://www.instagram.com/bootaybag_/
This episode is sponsored by SUBTA, the Subscription Trade Association. Make sure to join the upcoming FREE Virtual Conference; Subscription Innovations at https://subta.com You can also register to become a FREE member of SUBTA and gain many of their resources at subta.com. Don’t wait as this is the subscription event of the summer!
The Subscription Box Show shareable Trailer
https://www.thesubscriptionboxshow.com/podcast-1/blog-post-title-one-a3ypr
Host Links:
The Subscription Box Show Website: https://www.thesubscriptionboxshow.com
Connect with Eric Musick: https://www.thesubscriptionboxshow.com/contact2
The Subscription Box Show Facebook Page:
Want to start your own podcast? 😃
Then you have to use what I've always used, Buzzsprout! Check it out here: https://www.buzzsprout.com/?referrer_id=869251
The latest programs & Items in the industry👇
Subscription Box Experts Academy (by Liam Brennan): https://ericmusick.krtra.com/t/jIw4to2rXSoQ
Subscription Box Planner Rated #1 in the industry (by Jessica Principe): https://ericmusick--jessicaprincipe.thrivecart.com/the-subscription-box-planner/
For more, email me at eric@thesubscriptionboxshow.com
251 에피소드
모든 에피소드
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