E37: Consumer Insights for the Win
Manage episode 404589844 series 3555870
Ankur Gattani에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Ankur Gattani 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Meet Samyukta, a bold marketer deeply passionate about consumer insights and an exceptional storyteller. Dive into her perspective on brand building, where she shares insights on retention and user engagement.
- (00:21) - 16+ Years of Putting Consumers First in Marketing
- (03:17) - From Millennials to Gen Z: Adapting Marketing Strategies for Each Generation
- (06:46) - Bridging Generations Through Authentic Branding
- (13:31) - Unveiling Cohesion: Kaya's Strategy for Consistent Brand Language
- (17:16) - Weaving Dermat Led Services into Customer Stories
- (21:53) - The Ongoing Journey in Harnessing Customer Data at Kaya
- (24:23) - Baskin Robbins: Turning Nostalgia into Digital Success
- (30:25) - Reviving Baskin Robbins: A Digital Transformation Tale
- (37:16) - Navigating Bold Moves and Partnerships in Marketing
- (41:31) - Insights that Ignite, Campaigns that Conquer
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