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E35: HyugaLife's Tactical Triumph through Problem-Centric Verticals
Manage episode 404589849 series 3555870
Ankur Gattani에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Ankur Gattani 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In the crowded Indian wellness D2C market, HyugaLife is breaking the mold. They aim to be more than just another brand by offering a unique one-stop shop for wellness needs. Their approach focuses on solving consumer problems through a diverse product portfolio and a vertical setup, challenging the conventional belief in subcategory D2C platforms.
- (01:56) - Echoes of Inception: The Birth Pangs of HyugaLife
- (06:41) - D2C Unveiled: HyugaLife's Strategic Marketplace Positioning
- (09:51) - Consumer Navigation: HyugaLife's Purposeful Role Explored
- (12:23) - HyugaLife's Distinctive Qualities Compared to Direct Purchases from a D2C Brand
- (18:33) - Making Retention the Guiding Star at HyugaLife: Innovative Experiments in Focus
- (25:55) - Beyond Brand Allegiance: How HyugaLife Deciphers Modern Consumer Discovery
- (28:24) - Crafting Individualized Content: Persona Mapping and Communication Strategies at HyugaLife
- (30:32) - Synergizing Product, Tech, and Marketing for Optimal Growth
- (32:41) - Assessing the Impact of Celebrity Endorsements on Growth Metrics
- (37:56) - Optimal Strategy: HyugaLife's Embrace of App Downloads and Personalization Strategies
- (41:34) - Delving into User Acquisition through the App Landscape
- (44:03) - Tech Strategy Unveiled: HyugaLife's Build vs. Buy Approach
- (46:03) - Striking the Balance: Navigating the Communication Dilemma at HyugaLife
83 에피소드
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