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E22: Digital Chic: TCNS Clothing Tailoring Trends for Today's Woman
Manage episode 404589875 series 3555870
Ankur Gattani에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Ankur Gattani 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Ever wondered how W (by TCNS Clothing), a loved brand that had deep roots in offline shopping experiences for over two decades, managed to navigate the digital landscape when COVID shook up the industry? Tune in to this episode as we're diving deep into their strategy of capturing data, upping their Average Order Value, and winning repeat customers with data, intuition & research.
- (01:26) - From Chemical Biology to Digital Marketing: Manasi’s Journey
- (07:11) - COVID Learnings for Marketers: Balancing Offline-Online Fashion Retail
- (12:00) - Online Trust & the Retail Experience in India's Fashion Landscape
- (13:50) - TCNS' 22-Year Journey: Segmentation and Insights for W Fashion Brand
- (17:13) - Trends, Intuition, and Ever-Evolving Preferences in Women's Fashion
- (19:04) - Dynamic Communication: TCNS' Strategies for W and Aurelia Brands
- (21:59) - Smart Customer Data Capture and Interaction: Leveraging WhatsApp
- (25:35) - The Anatomy of Exciting Loyalty Programs
- (28:16) - Personalization and Experiential Changes on Your Website
- (32:56) - Expanding AOV: Leveraging New Categories and Marketplaces for Growth
- (38:42) - TCNS Clothing's Growth: Loyalty, Value, and Marketplace Dynamics
- (42:51) - Trendsetting Online Exclusives: Elevating Return Users and KPIs in Fashion
- (46:04) - Crafting Funnels, Personas, and Winning Collections with Data
- (50:18) - TCNS Clothing: Advancing Data, User Engagement, and Retention Maturity
- (54:45) - Navigating Growth in a Competitive Fashion Retail Landscape
92 에피소드
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