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EP 172 : Positioning Masterclass with April Dunford (Bestselling Author & Marketing Guru)
Manage episode 328048683 series 3244708
April is the Author of Obviously Awesome, a book on Positioning a brand or startup. In this episode she spoke about the problem with positioning, how to position your product and how to position products across different geographies in her conversation with Roshan Cariappa.
Topics:
00:00 Introduction
01:40 The problem with positioning
10:39 How to position your product
18:13 Articulating your USP
28:20 Nice to have v/s need to have
44:24 Getting functional heads to prioritize positioning
48:51 Positioning in different geographies
52:17 Listening to customers
-------------------------------------
Click here to get regular WhatsApp updates:
https://wa.me/message/ZUZQQGKCZTADL1
-------------------------------------
Connect with April :
Linkedin: https://www.linkedin.com/in/aprildunford/
Twitter: https://twitter.com/aprildunford
-------------------------------------
Connect with Us:
Linkedin: https://www.linkedin.com/company/startup-operator
Twitter: https://twitter.com/OperatorStartup
-------------------------------------
If you liked this episode, let us know by hitting the like button and share with your friends and family. Please also remember to subscribe to our channel and switch on the notifications to never miss an episode!
--- Send in a voice message: https://anchor.fm/startup-operator/message383 에피소드
Manage episode 328048683 series 3244708
April is the Author of Obviously Awesome, a book on Positioning a brand or startup. In this episode she spoke about the problem with positioning, how to position your product and how to position products across different geographies in her conversation with Roshan Cariappa.
Topics:
00:00 Introduction
01:40 The problem with positioning
10:39 How to position your product
18:13 Articulating your USP
28:20 Nice to have v/s need to have
44:24 Getting functional heads to prioritize positioning
48:51 Positioning in different geographies
52:17 Listening to customers
-------------------------------------
Click here to get regular WhatsApp updates:
https://wa.me/message/ZUZQQGKCZTADL1
-------------------------------------
Connect with April :
Linkedin: https://www.linkedin.com/in/aprildunford/
Twitter: https://twitter.com/aprildunford
-------------------------------------
Connect with Us:
Linkedin: https://www.linkedin.com/company/startup-operator
Twitter: https://twitter.com/OperatorStartup
-------------------------------------
If you liked this episode, let us know by hitting the like button and share with your friends and family. Please also remember to subscribe to our channel and switch on the notifications to never miss an episode!
--- Send in a voice message: https://anchor.fm/startup-operator/message383 에피소드
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