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Startup CPG에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Startup CPG 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Founder Feature: Maria Covarrubias of Cien Chiles

39:19
 
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Manage episode 424713908 series 3351906
Startup CPG에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Startup CPG 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

In this bonus episode of the Startup CPG podcast, Grace Kennedy sits down with Maria Covarrubias, the founder of Cien Chiles. Maria shares her inspiring journey from Guadalajara, Mexico, to becoming a chef in the USA, and the motivation behind creating her authentic, homemade-tasting salsa. They delve into her transition from a culinary career to launching Cien Chiles during the pandemic in August 2020, and how she balanced this venture with her corporate job until she took the leap to focus full-time on her startup in April 2022.

Maria opens up about the emotional and logistical challenges she faced, as well as the significant growth and recognition Cien Chiles has achieved, including becoming a finalist at Expo West. She highlights the importance of customer and community engagement through product demos, social media, and strong relationships with retailers.

Don’t miss Maria's insightful tips on brand development, visual identity, and deepening market penetration. Tune in now!

Listen in as they share about:

  • Background of Cien Chiles
  • Brand Development and Launch
  • Expansion and Retail Partnership
  • Expo West and Trade Show Strategy
  • Technical Issues and Breaks
  • Advice on Spending
  • Building Community and Customer Engagement
  • Future Plans and Growth

Episode Links:

Cien Chiles Website
Maria Covarrubias LinkedIn

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.


Show Links:

Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)

  • Join the Startup CPG Slack community (15K+ members and growing!)
  • Follow @startupcpg
  • Visit host Daniel's Linkedin
  • Questions or comments about the episode? Email Daniel at podcast@startupcpg.com

Episode music by Super Fantastics

  continue reading

184 에피소드

Artwork
icon공유
 
Manage episode 424713908 series 3351906
Startup CPG에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Startup CPG 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

In this bonus episode of the Startup CPG podcast, Grace Kennedy sits down with Maria Covarrubias, the founder of Cien Chiles. Maria shares her inspiring journey from Guadalajara, Mexico, to becoming a chef in the USA, and the motivation behind creating her authentic, homemade-tasting salsa. They delve into her transition from a culinary career to launching Cien Chiles during the pandemic in August 2020, and how she balanced this venture with her corporate job until she took the leap to focus full-time on her startup in April 2022.

Maria opens up about the emotional and logistical challenges she faced, as well as the significant growth and recognition Cien Chiles has achieved, including becoming a finalist at Expo West. She highlights the importance of customer and community engagement through product demos, social media, and strong relationships with retailers.

Don’t miss Maria's insightful tips on brand development, visual identity, and deepening market penetration. Tune in now!

Listen in as they share about:

  • Background of Cien Chiles
  • Brand Development and Launch
  • Expansion and Retail Partnership
  • Expo West and Trade Show Strategy
  • Technical Issues and Breaks
  • Advice on Spending
  • Building Community and Customer Engagement
  • Future Plans and Growth

Episode Links:

Cien Chiles Website
Maria Covarrubias LinkedIn

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.


Show Links:

Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)

  • Join the Startup CPG Slack community (15K+ members and growing!)
  • Follow @startupcpg
  • Visit host Daniel's Linkedin
  • Questions or comments about the episode? Email Daniel at podcast@startupcpg.com

Episode music by Super Fantastics

  continue reading

184 에피소드

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