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Startup CPG에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Startup CPG 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Founder Feature: Caroline Howard Walker Brothers

35:20
 
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Manage episode 455255298 series 3351906
Startup CPG에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Startup CPG 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

In this episode of the Startup CPG podcast, Grace Kennedy chats with Caroline Howard, one of the co-founders of Walker Brothers, a kombucha brand crafting both non-alcoholic and hard kombucha. Caroline shares the story behind Walker Brothers’ inception, including how a family scoby and a shared passion for beverages sparked the brand’s journey. She dives into the creative process behind their clean, modern branding, the challenges of scaling production, and the strategic decision to brew in-house for superior flavor.

Caroline also discusses the dual-pathway distribution strategy they’ve developed for their alcoholic and non-alcoholic product lines, how collaborations with brands like Rishi and Counter Culture Coffee have elevated their offerings, and what it takes to grow in highly competitive retail and regional markets. With Texas and Colorado on their radar, Walker Brothers continues to expand while staying true to their ethos of bridging kombucha culture and craft beverage communities.

If you’re curious about raising capital, the importance of grassroots marketing, and building a brand that resonates with today’s thoughtful consumers, this episode is packed with valuable insights.

Tune in now to learn how Walker Brothers is redefining kombucha!

Listen in as they share about:

  • Walker Brothers Origin Story
  • Product Details
  • Distribution Strategy
  • Branding and Packaging
  • Marketing Approach
  • Collaborations and Innovations
  • Outlook and Vision
  • Advice for Entrepreneurs

Episode Links:

Website: https://drinkwalkerbrothers.com/

LinkedIn: https://www.linkedin.com/in/carolinesessomshoward/

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.


Show Links:

  • Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
  • Join the Startup CPG Slack community (20K+ members and growing!)
  • Follow @startupcpg
  • Visit host Daniel's Linkedin
  • Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
  • Episode music by Super Fantastics

  continue reading

258 에피소드

Artwork
icon공유
 
Manage episode 455255298 series 3351906
Startup CPG에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Startup CPG 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

In this episode of the Startup CPG podcast, Grace Kennedy chats with Caroline Howard, one of the co-founders of Walker Brothers, a kombucha brand crafting both non-alcoholic and hard kombucha. Caroline shares the story behind Walker Brothers’ inception, including how a family scoby and a shared passion for beverages sparked the brand’s journey. She dives into the creative process behind their clean, modern branding, the challenges of scaling production, and the strategic decision to brew in-house for superior flavor.

Caroline also discusses the dual-pathway distribution strategy they’ve developed for their alcoholic and non-alcoholic product lines, how collaborations with brands like Rishi and Counter Culture Coffee have elevated their offerings, and what it takes to grow in highly competitive retail and regional markets. With Texas and Colorado on their radar, Walker Brothers continues to expand while staying true to their ethos of bridging kombucha culture and craft beverage communities.

If you’re curious about raising capital, the importance of grassroots marketing, and building a brand that resonates with today’s thoughtful consumers, this episode is packed with valuable insights.

Tune in now to learn how Walker Brothers is redefining kombucha!

Listen in as they share about:

  • Walker Brothers Origin Story
  • Product Details
  • Distribution Strategy
  • Branding and Packaging
  • Marketing Approach
  • Collaborations and Innovations
  • Outlook and Vision
  • Advice for Entrepreneurs

Episode Links:

Website: https://drinkwalkerbrothers.com/

LinkedIn: https://www.linkedin.com/in/carolinesessomshoward/

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.


Show Links:

  • Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
  • Join the Startup CPG Slack community (20K+ members and growing!)
  • Follow @startupcpg
  • Visit host Daniel's Linkedin
  • Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
  • Episode music by Super Fantastics

  continue reading

258 에피소드

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