Player FM 앱으로 오프라인으로 전환하세요!
#175 - E-Comm Wizards: David Fudge of Aplós
Manage episode 457248625 series 3351906
In this episode of the Startup CPG podcast, Daniel Scharff sits down with David Fudge, co-founder of Aplós, to discuss the journey of building a premium non-alcoholic spirits brand. David shares insights from his time leading brand at Bonobos, where he helped pioneer the direct-to-consumer model, and how those experiences informed his approach to creating Aplós—a brand redefining the cocktail experience without compromise.
They explore the growing non-alcoholic beverage market, the importance of thoughtful branding, and how Aplós balances innovation and tradition with the help of renowned mixologist Lynette Marrero. David provides actionable strategies for scaling an e-commerce business, including influencer partnerships, creative optimization, and leveraging AI tools to stay ahead in a competitive landscape.
David also reflects on lessons learned from both successes and missteps, offering actionable advice for aspiring founders looking to carve out a space in competitive markets. Whether you're interested in building a brand, excelling in e-commerce, or creating a product that stands the test of time, this episode is packed with valuable takeaways.
Don’t miss this engaging conversation with one of the most thoughtful minds in CPG —tune in now!
Listen in as they share about:
- The Vision and Product Development of Aplós
- The Evolution of the Non-Alcoholic Beverage Market
- Branding and Marketing Strategy
- E-commerce Strategies
- Notable Challenges and Low ROI learnings
- Tools and Recommendations
- Advice for Entrepreneurs
Episode Links:
Website: https://www.aplos.world/
LinkedIn: https://www.linkedin.com/in/dwfudge/
Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
Show Links:
- Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
- Join the Startup CPG Slack community (20K+ members and growing!)
- Follow @startupcpg
- Visit host Daniel's Linkedin
- Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
- Episode music by Super Fantastics
258 에피소드
Manage episode 457248625 series 3351906
In this episode of the Startup CPG podcast, Daniel Scharff sits down with David Fudge, co-founder of Aplós, to discuss the journey of building a premium non-alcoholic spirits brand. David shares insights from his time leading brand at Bonobos, where he helped pioneer the direct-to-consumer model, and how those experiences informed his approach to creating Aplós—a brand redefining the cocktail experience without compromise.
They explore the growing non-alcoholic beverage market, the importance of thoughtful branding, and how Aplós balances innovation and tradition with the help of renowned mixologist Lynette Marrero. David provides actionable strategies for scaling an e-commerce business, including influencer partnerships, creative optimization, and leveraging AI tools to stay ahead in a competitive landscape.
David also reflects on lessons learned from both successes and missteps, offering actionable advice for aspiring founders looking to carve out a space in competitive markets. Whether you're interested in building a brand, excelling in e-commerce, or creating a product that stands the test of time, this episode is packed with valuable takeaways.
Don’t miss this engaging conversation with one of the most thoughtful minds in CPG —tune in now!
Listen in as they share about:
- The Vision and Product Development of Aplós
- The Evolution of the Non-Alcoholic Beverage Market
- Branding and Marketing Strategy
- E-commerce Strategies
- Notable Challenges and Low ROI learnings
- Tools and Recommendations
- Advice for Entrepreneurs
Episode Links:
Website: https://www.aplos.world/
LinkedIn: https://www.linkedin.com/in/dwfudge/
Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
Show Links:
- Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
- Join the Startup CPG Slack community (20K+ members and growing!)
- Follow @startupcpg
- Visit host Daniel's Linkedin
- Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
- Episode music by Super Fantastics
258 에피소드
모든 에피소드
×플레이어 FM에 오신것을 환영합니다!
플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.