EPISODE 268 - From Solo Seller to Big Brand Strategist with Josh Justice

The Smartest Amazon Seller

Join host Scott as he chats with Josh Justice, a seasoned Amazon expert who has worked with major brands like Nordic Natural and Lego. Josh shares his 11+ years of experience, from being a solo seller in China to managing multi-million dollar ad budgets and navigating the unique challenges of working with big brands.
Discover how to transition from selling your products to working for an agency or in-house at a major brand. Learn the pros and cons of working at different-sized teams, gain insights into how Amazon's biggest brands operate, and uncover strategies for optimizing your Amazon presence, including ads, SEO, and product prioritization. Finally, get an inside look at the challenges and opportunities of remote work in the Amazon space.
Whether you're an Amazon agency pro or simply curious about the inner workings of the world's largest online marketplace, this episode is packed with valuable insights and actionable advice. Tune in to learn from one of the best in the business!
00:16 - Josh Justice Introduction
01:45 - Josh’s Background
03:33 - The Agency Landscape and Working for Marketplace Ignition
09:30 - Transition to Working In-House
12:05 - Working with Nordic Naturals
13:40 - The Different Mafia Families of Amazon Selling
15:10 - Initial Thoughts on LEGO as a Dream Brand
17:00 - The Remote Work Considerations and Transition at LEGO
21:13 - LEGO's Amazon Strategy Insights
25:02 - The Importance of SEO
28:30 - LEGO’s View on Ads
30:55 - Dealing with Discontinued Products
33:55 - Infinite Commerce
41:20 - Infinite Commerce Hiring
44:15 - Learning from Other People
LinkedIn: linkedin.com/in/joshua-justice
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