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Omnichannel marketing’s transformative role in the pharmaceutical industry
Manage episode 450353628 series 3523631
CitiusTech에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 CitiusTech 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode of Shaping Healthcare, host Laurel Rockall welcomes Erin Johnson, Assistant Vice President of Life Sciences at CitiusTech, for an insightful discussion on digital marketing and omnichannel strategies in the pharmaceutical industry.
Join them as they:
- Delve into the evolution from multichannel to omnichannel marketing in pharmaceuticals
- Explore how data analytics drives targeted messaging and patient engagement
- Discuss the balance between personalization and regulatory compliance
- Examine the impact of emerging technologies like AI and AR/VR
- Consider the future of pharmaceutical marketing strategies
- Analyze the importance of value-focused branded content
Erin Johnson is the Assistant Vice President of Life Sciences at CitiusTech, bringing extensive experience in pharmaceutical advertising and healthcare marketing. With a robust background in operations and omnichannel marketing, she has led innovative projects at industry giants like Johnson & Johnson, focusing on implementing agile methodologies to enhance efficiency and customer satisfaction.
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The Shaping Healthcare Podcast is handcrafted by our friends over at: fame.so
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