📈 Geoff Atkinson on Scaling SEO for Massive E-Commerce Sites & Launching SaaS from Scratch | Episode #66

The SEO Podcast: Page 2 Podcast Hosted by Jon Clark & Joe DeVita

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5y ago 1:27:51

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https://page2pod.com - Episode 66 of the Page 2 Podcast features Geoff Atkinson, founder and CEO of Huckabuy and former SVP of Marketing at Overstock.com. Geoff unpacks his journey from ski racer to e-commerce executive, shares hard-earned lessons from building Overstock’s SEO engine, and breaks down how Huckabuy helps enterprises implement structured data, dynamic rendering, and Core Web Vitals solutions.

If you've ever wondered how SEO operates at ridiculous scale—or how to pivot a failing startup into a thriving SaaS brand—this episode is packed with war stories and wisdom.

⚙️ In this episode:
• From Dartmouth ski racer to marketing exec: Geoff’s unlikely path to Overstock
• The SEO architecture that fueled Overstock’s growth to 300M+ in revenue
• Building dynamic category pages from keyword demand
• What it takes to run SEO at a company with 20 million+ SKUs
• Black-hat SEO and the 6-month Google ban that changed everything
• Why structured data and Core Web Vitals became Huckabuy’s product foundation
• Edge SEO, rendering solutions, and the transition from AMP
• Advice for content strategy and category naming in e-commerce
• Common pitfalls in faceted navigation and crawlability
• How to work around internal red tape to implement SEO at scale

Geoff’s insights are a blueprint for navigating enterprise politics, building tech-enabled SEO processes, and understanding the future of technical optimization.

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