🌎 Multilingual SEO & Cultural Content Strategy with Veruska Anconitano | Episode #65

The SEO Podcast: Page 2 Podcast Hosted by Jon Clark & Joe DeVita

Jon Clark and Joe DeVita에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jon Clark and Joe DeVita 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

5y ago 1:32:00

MP3•에피소드 홈

Episode 65 of the Page 2 Podcast welcomes Veruska Anconitano, a multilingual SEO expert and seasoned digital marketer. Veruska shares her incredible journey, beginning in Italy, transitioning to Google quality rating, and now running global SEO strategies for top international brands.

She emphasizes the importance of cultural understanding in multilingual SEO and highlights common pitfalls companies face when localizing their content. Veruska also discusses the critical role of UX in multilingual marketing and offers actionable insights into creating culturally relevant and technically sound SEO strategies.

🌐 In this episode:
• The essentials of multilingual SEO and how to avoid common mistakes
• Importance of understanding cultural nuances in global marketing
• Technical best practices for hreflang implementation
• UX considerations for international audiences
• Effective content strategies tailored for multilingual sites
• Insights into working with global brands and tourism boards
• Practical tips for improving local search presence globally
• Differences in user search behaviors across countries
• Pros and cons of being an SEO consultant versus working in-house
• Real-life experiences from working as a Google quality rater

This episode provides essential knowledge for marketers, SEOs, and global brands looking to expand internationally and effectively manage multilingual strategies.

👉 Subscribe for more insights into multilingual SEO and global digital marketing strategies!