🧵 From Algorithms to Empathy: Jessica Levenson’s Guide to SEO Leadership & Content Strategy - Episode #49

The SEO Podcast: Page 2 Podcast Hosted by Jon Clark & Joe DeVita

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5+ y ago 1:45:09

MP3•에피소드 홈

On this episode of the Page 2 Podcast, we speak with Jessica Levenson, Head of Digital Strategy and SEO at NetSuite. Jessica shares how she blended a background in computer science and math with a passion for writing and strategy.

We discuss her progression from front-end developer to SEO leader, building SEO teams, and developing enterprise content strategies that convert. We also explore the importance of empathy in SEO, particularly when leading teams and navigating cross-functional relationships.

Plus, she opens up about managing life, work, and parenting during the COVID-19 pandemic.

🧵 In this episode:
• Jessica’s unique career path from science and front-end dev to SEO leadership
• Balancing technical acumen with storytelling and UX thinking
• Her experience building and mentoring high-performing SEO teams
• The role of empathy in cross-functional communication and implementation
• How to shift organizations away from “write first, optimize later” content habits
• The framework she uses to create content strategies that scale
• How COVID reshaped her work at NetSuite and redefined priorities
• What it’s like being a parent, leader, and strategist—all in the same day
• The importance of adaptability, flexibility, and trust when leading remote teams
• Her views on schema adoption, featured snippets, and optimizing for SERP visibility

This episode is a crash course in SEO leadership—packed with strategy, insights, and real-world lessons.

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