🌍 From Cairo to Code: Areej AbuAli on Diversity, Tech SEO & Leadership ✨ - Episode #48

The SEO Podcast: Page 2 Podcast Hosted by Jon Clark & Joe DeVita

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5+ y ago 1:14:01

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In this episode of the Page 2 Podcast, we sit down with Areej AbuAli—SEO Manager at Zoopla and founder of Women in Tech SEO. From growing up in Egypt to launching one of the industry's most impactful communities, Areej shares her personal journey, her transition from agency to in-house, and her passion for technical SEO.

We discuss her experience leading a sold-out all-women conference just days before the COVID-19 lockdown, her take on representation in the industry, and why implementation is the hill she’ll die on. Her insights are candid, powerful, and exactly what this industry needs.

✨ In this episode:
• How Areej discovered SEO while studying computer engineering and business IT
• Her transition from Egypt to the UK—and how she adapted personally and professionally
• Agency vs. in-house SEO: what she prefers and why
• The story behind founding Women in Tech SEO and launching its global community
• How a tweet led to 1,000+ women joining a support network in under a year
• Building a diverse speaker lineup and encouraging first-time presenters
• Facing criticism for organizing a women-only conference—and why she kept going
• The role of empathy, relationships, and realistic expectations in driving SEO success
• Why focusing on fewer, high-impact technical recommendations leads to better implementation

Areej reminds us that the SEO community is stronger when it’s more inclusive—and better results come from deeper collaboration.

🔔 Subscribe if you’re passionate about women's representation in tech and SEO.