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What makes a killer life sciences website (and what most companies get wrong)
Manage episode 514899205 series 3612848
Joachim Eeckhout에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Joachim Eeckhout 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this conversation, Maurice Van Rotterdam discusses the unique challenges and strategies involved in designing websites for life sciences companies. He emphasizes the importance of understanding the target audience, avoiding common mistakes, and balancing scientific detail with appealing design. The discussion also covers case studies of successful projects, technical aspects of website development, and future trends in the industry, including the impact of AI.
Chapters:
00:00 Maurice van Rotterdam’s background and the story behind Sciential
03:07 What makes life sciences websites unique
05:26 The biggest mistakes companies make with their websites
08:26 How Sciential starts a website project: analysis and onboarding process
11:40 Understanding the user journey and common UX challenges
14:59 Balancing scientific detail with accessibility
17:13 Striking the right design balance: credibility vs creativity
22:13 Case studies: Success stories in UX and design
26:07 Technical foundations: what matters most behind the scenes
28:37 Advice for early-stage biotech companies with limited budgets
31:43 The future of life sciences websites: AI and personalization
🤝 To connect with Maurice:
- Sciential's website (https://scientialmarketing.com)
- LinkedIn (https://www.linkedin.com/in/mauricevanrotterdam/)
🎤 To connect with Joachim Eeckhout, host of the podcast:
- LinkedIn (https://www.linkedin.com/in/joachimeeckhout/)
- Contact form (https://www.thesciencemarketer.com/contact/)
✅ Subscribe to The Science Marketer newsletter: https://www.thesciencemarketer.com/
15 에피소드
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