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Biotech rebranding done right: Lessons from a CEO who did it
Manage episode 507988877 series 3612848
Joachim Eeckhout에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Joachim Eeckhout 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode of the Science Marketer Podcast, Heikki Lanckriet, CEO of 4basbio, discusses the challenges and strategies involved in rebranding a biotech company. He shares insights on the importance of aligning the brand with client needs, the design process, and the significance of a consistent brand identity. He also highlights the role of content marketing in engaging clients and the importance of planning and execution in the rebranding process. The conversation concludes with reflections on early signs of success and future plans for the brand.
Chapters:
00:00 Introduction to the episode
00:42 What is 4basebio?
02:08 Why rebrand?
02:59 How the rebranding was managed?
05:08 Timeline of the rebrand
06:55 Aligning long-term vision and brand
09:00 Building a consistent identity
13:11 Launching the rebrand: how to make an impact
16:31 Measuring success: Early signs of impact after the rebrand
17:36 Challenges and lessons learned
20:26 Future plans: Continuing the brand journey
🤝 To connect with Heikki:
- 4basebio's rebranded website (https://www.4basebio.com/)
- LinkedIn (https://www.linkedin.com/in/heikki-lanckriet-1b03926/)
🎤 To connect with Joachim Eeckhout, host of the podcast:
- LinkedIn (https://www.linkedin.com/in/joachimeeckhout/)
- Contact form (https://www.thesciencemarketer.com/contact/)
✅ Subscribe to The Science Marketer newsletter: https://www.thesciencemarketer.com/
14 에피소드
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