))
Marketing in biotech: Where to begin and what to prioritize
Manage episode 480844620 series 3612848
Joachim Eeckhout에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Joachim Eeckhout 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode, Teja Sirec, founder of Biotheia, shares her insights on building effective marketing teams in life sciences and biotech companies. She discusses the essential priorities for new marketers, the importance of establishing robust processes, and how to create a strategic marketing plan that aligns with business needs. Teja also emphasizes the significance of measuring marketing success and focusing on effective channels for startups, while sharing valuable lessons from her early marketing experiences.
Chapters:
00:00 Introduction
02:34 Teja's background in scientific marketing
08:13 Where to start as a new science marketer
10:23 Establishing marketing processes early on
13:46 Defining priorities as a new marketing hire
18:57 Building a strategic plan for the long term
25:30 Measuring early marketing success
29:00 Marketing channels worth investing in early on
32:28 Advice for early career marketers
📖 Books recommended by Teja:
- Crossing the Chasm, by Geoffrey Moore
🤝 To connect with Teja:
- LinkedIn (https://www.linkedin.com/in/tejasirec/)
🎤 To connect with Joachim Eeckhout, host of the podcast:
- LinkedIn (https://www.linkedin.com/in/joachimeeckhout/)
- Contact form (https://www.thesciencemarketer.com/contact/)
✅ Subscribe to The Science Marketer newsletter: https://www.thesciencemarketer.com/
15 에피소드
공유
