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How to build a better B2B newsletter for scientific companies
Manage episode 491831938 series 3612848
Joachim Eeckhout에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Joachim Eeckhout 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode of the Science Marketer Podcast, Anis Fahandej Sadi discusses the importance of newsletters in the biotech industry, sharing his journey from founding TLDR Biotech to exploring new content strategies. He emphasizes the need for newsletters to provide value beyond company announcements, the significance of audience engagement, and effective strategies for measuring success and ROI. Anis also highlights the evolving role of newsletters as a marketing tool in life sciences, advocating for a more personalized and content-rich approach.
Chapters
00:00 Who's Anis Fahandej-Sadi
02:59 Launching a newsletter on LinkedIn
08:47 Pivoting the content of a newsletter
09:39 The misconceptions about newsletters in B2B
15:49 Building newsletters as a service
19:36 The role of personal voice and segmentation in newsletters
22:05 The most important elements of a good newsletter
25:06 How to measure the success of your newsletter
🤝 To connect with Anis:
- TLDR Biotech: https://tldrbio.tech
- LinkedIn (https://www.linkedin.com/in/anisfsadi/)
🎤 To connect with Joachim Eeckhout, host of the podcast:
- LinkedIn (https://www.linkedin.com/in/joachimeeckhout/)
- Contact form (https://www.thesciencemarketer.com/contact/)
✅ Subscribe to The Science Marketer newsletter: https://www.thesciencemarketer.com/
14 에피소드
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