Episode 8: The pitch is still the best way to choose an agency: Tina Fegent, procurement specialist.

The Scale Up Playbook

Still at home and meeting guests over Zoom, in this episode, Wax/On’s Mark Runacus and Paul Jacobs meet up with Tina Fegent. Tina is well-known in the marketing community on both sides of the client/agency relationship, and she has a unique perspective on that having worked in both worlds. Today she leads her own specialist marketing procurement consultancy helping brand owners find the right partners for a wide range of marketing services. She explains why a pitch remains the best way to choose an agency, and why agencies shouldn't be paid to pitch. She tells us how clients and agencies are adapting the pitch process to lockdown, including innovative ways to really get to know each other in place of the traditional “chemistry” process. She discusses the pros and cons of in-housing, talks about the 20 different agency models she's identified, and explains how brands have re-evaluated their procurement needs in lockdown, extending contracts and changing supplier relationships to help them meet their post COVID-19 evolving needs. And of course, she shares her favourite TV ad. +++++ https://tinafegent.com/ +++++ Talk to us [e-mail] +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com +++++ KEEP WELL AND STAY SAFE