Episode 1: Marketing Society CEO Gemma Greaves on leadership in difficult times, and behavioural scientist Dr Simon Moore on understanding consumer behaviour in lockdown.

The Scale Up Playbook

Our Business as Unusual special Wax Lyrical episodes continue as the Wax/On team meet up by Zoom for web chats. Mark speaks to Gemma Greaves about the mood amongst marketing leaders at the moment, how the Marketing Society is pivoting at pace to support the community, dealing with her imposter syndrome, and what she will miss as she steps down from her role. Meanwhile Paul and Cairen chat to Dr Simon Moore, CEO of Innovation Bubble and a Chartered Business and Consumer Psychologist who specialises in uncovering emotional and personality influences on behaviour. He explains how brands should respond to the current situation as consumers shift from gain to maintain. He explains why if brands go silent consumers will believe they are lacking in confidence; how marketers should be leading with more emotional messages, and why our marketing should make the consumer feel more in control. +++++ LINKS +++++ The Marketing Society https://www.marketingsociety.com/ +++++ Innovation Bubble https://innovationbubble.eu/ +++++ Additonal music by Purple Planet https://www.purple-planet.com +++++ Talk to us [e-mail] +++++ Please tell us what you think. Please leave us your review on iTunes. And subscribe. +++++ www.wearewaxon.com +++++ KEEP WELL AND STAY SAFE