Navigating the Dark Side of Certification Programs

The Scalable Expert

In this week's podcast, Tara shares the often-overlooked challenges of certification programs. She covers essential tips for safeguarding your intellectual property, defining ownership of materials, and establishing clear guidelines for certified trainers.

Learn how to avoid common pitfalls and ensure your certification model enhances your business without compromising your brand.

00:00 Introduction and Welcome

00:14 The Dark Side of Certification Programs

01:07 Protecting Your Intellectual Property

03:02 Defining Ownership and Usage Rights

09:26 Managing Customer Relationships

13:28 Compensation and Benefits

16:49 Setting Clear Expectations

17:27 Conclusion and Final Thoughts

About Me:

Hey, it’s your host, Tara Bryan. And I am on a mission to help more business owners learn to infinitely scale their businesses by leveraging the power of online without sacrificing the customer experience or results.

I like to geek out on all things business strategy, marketing, interactive digital and user experience. This podcast is all about what is working, lessons learned and actionable tips to create and grow a thriving online business.

Join us each week as we dive into different strategies, tactics and tips you can apply immediately to your business.

To learn more:

Find us at https://www.taralbryan.com

Here are two ways we can help you create, grow and scale your business:

1. Want to package your expertise or become a Scalable Expert? Take our free quick assessment to see how close you are to creating a scalable business.

The Scalable Expert Assessment

2. ALREADY HAVE AN ONLINE BUSINESS & READY TO INFINITELY SCALE?

Schedule a 30 minute call with Tara to talk about our offers that will help you master the game.

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Mentioned in this episode:

https://taralbryan.com/step/15-learn-to-scale-call