Copywriting for Social Media & Email - SMS109

The Savvy Musician Show

So you’ve got a social media post to make or an email to send out, but what exactly do you say? Are you seeing the results you want from your posts and emails?

Whatever your situation is with your copywriting, it can always improve. This week, we’re sharing a live stream from the Savvy Musician Inner Circle in which C.J. teaches a packed lesson on copywriting for social media and email. If you want more results from your posts and emails, tune in to this week’s episode!

Key Points From This Episode:

• Traditional copywriting
• Personal vs impersonal branding
• Compound marketing
• Positioning is branding
• Your ideal customer
• Audience targeting
• Direct response marketing
• Benefit-driven copy
• Building long-term relationships

Tweetables:

“Writing copy for your personal brand on social media and email is going to require modifying traditional copywriting. But you must still understand the fundamentals in order to know why.” - @metalmotivation [0:05:40]

“You can’t write your copy if you don’t know who you are.” - @metalmotivation [0:08:45]

“Half the battle of great copywriting is audience targeting.” - @metalmotivation [0:11:00]

“That’s your ideal customer, the person who's going to most going to benefit from what you're offering.” - @metalmotivation [0:11:47]

“Direct response marketing relies upon you targeting the right audience with benefit-driven copy.” - @metalmotivation [0:17:38]

“People are expecting results quicker than they should. And the reason being is because they don't have a relationship established.” - @metalmotivation [0:20:11]

Links Mentioned in Today’s Episode:

The Online Musician 3.0 — https://theonlinemusician.com Book a Call With Us — http://www.CallSMA.com The Savvy Musician Inner Circle — https://savvymusicianacademy.com/innercircle