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Ryan R. Sullivan에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Ryan R. Sullivan 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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The State of B2B Podcasting w/ Chris Walker and Ryan R. Sullivan [Full Webinar]

55:28
 
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Manage episode 470611254 series 2181720
Ryan R. Sullivan에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Ryan R. Sullivan 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover

In this week’s very special episode – I’m joined by Chris Walker, marketing genius and trailblazer in the digital content space.

Chris is the CEO of Passeto and Chairman of the famous “Refine Labs” – sought after by companies large and small for their ability to accelerate revenue growth and improve marketing ROI using sophisticated data analysis and flexible, modern strategies that fit each client uniquely.

Chris is an absolute authority in not only the digital marketing space – but also when it comes to creating, more specifically, podcasting.

I have the pleasure of sitting down with Chris to pick his brain on everything from how he gets ideas for content and his approach to his own podcast – to his view of the media at large, where it’s headed and what we should be focused on.

This is an absolute goldmine of information for both beginners and veterans alike. Whether you're a solopreneur or a full-fledged owner/CEO, this episode is a must listen.

📌 Jump In Here:

0:00 - Introduction

1:35 - “Likes and comments aren’t the barometer”

3:46 - What is your job as a marketer?

6:02 - How Chris looks at podcasting

9:14 - Format

12:32 - Chris’ mindset when he started podcasting

14:55 - Getting ideas for content

16:38 - How Chris approaches clips and content

20:54 - The position Chris is in now

23:32 - “Slow is fast”

29:58 - Be careful who you get your advice from

33:56 - Using agencies to create and manage content

38:45 - The “agencies suck” POV

42:04 - The leadership component

48:01 - Does Chris track his LinkedIn numbers?

48:35 - Most underrated marketing trend

49:45 - How much does A.I. and automation matter?

50:39 - How the 1% of CMOs think

53:29 - Chris’ take on investments

55:10 - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

  continue reading

200 에피소드

Artwork
icon공유
 
Manage episode 470611254 series 2181720
Ryan R. Sullivan에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Ryan R. Sullivan 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover

In this week’s very special episode – I’m joined by Chris Walker, marketing genius and trailblazer in the digital content space.

Chris is the CEO of Passeto and Chairman of the famous “Refine Labs” – sought after by companies large and small for their ability to accelerate revenue growth and improve marketing ROI using sophisticated data analysis and flexible, modern strategies that fit each client uniquely.

Chris is an absolute authority in not only the digital marketing space – but also when it comes to creating, more specifically, podcasting.

I have the pleasure of sitting down with Chris to pick his brain on everything from how he gets ideas for content and his approach to his own podcast – to his view of the media at large, where it’s headed and what we should be focused on.

This is an absolute goldmine of information for both beginners and veterans alike. Whether you're a solopreneur or a full-fledged owner/CEO, this episode is a must listen.

📌 Jump In Here:

0:00 - Introduction

1:35 - “Likes and comments aren’t the barometer”

3:46 - What is your job as a marketer?

6:02 - How Chris looks at podcasting

9:14 - Format

12:32 - Chris’ mindset when he started podcasting

14:55 - Getting ideas for content

16:38 - How Chris approaches clips and content

20:54 - The position Chris is in now

23:32 - “Slow is fast”

29:58 - Be careful who you get your advice from

33:56 - Using agencies to create and manage content

38:45 - The “agencies suck” POV

42:04 - The leadership component

48:01 - Does Chris track his LinkedIn numbers?

48:35 - Most underrated marketing trend

49:45 - How much does A.I. and automation matter?

50:39 - How the 1% of CMOs think

53:29 - Chris’ take on investments

55:10 - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

  continue reading

200 에피소드

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