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The State of B2B Podcasting w/ Chris Walker and Ryan R. Sullivan [Full Webinar]
Manage episode 470611254 series 2181720
🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover
In this week’s very special episode – I’m joined by Chris Walker, marketing genius and trailblazer in the digital content space.
Chris is the CEO of Passeto and Chairman of the famous “Refine Labs” – sought after by companies large and small for their ability to accelerate revenue growth and improve marketing ROI using sophisticated data analysis and flexible, modern strategies that fit each client uniquely.
Chris is an absolute authority in not only the digital marketing space – but also when it comes to creating, more specifically, podcasting.
I have the pleasure of sitting down with Chris to pick his brain on everything from how he gets ideas for content and his approach to his own podcast – to his view of the media at large, where it’s headed and what we should be focused on.
This is an absolute goldmine of information for both beginners and veterans alike. Whether you're a solopreneur or a full-fledged owner/CEO, this episode is a must listen.
📌 Jump In Here:
0:00 - Introduction
1:35 - “Likes and comments aren’t the barometer”
3:46 - What is your job as a marketer?
6:02 - How Chris looks at podcasting
9:14 - Format
12:32 - Chris’ mindset when he started podcasting
14:55 - Getting ideas for content
16:38 - How Chris approaches clips and content
20:54 - The position Chris is in now
23:32 - “Slow is fast”
29:58 - Be careful who you get your advice from
33:56 - Using agencies to create and manage content
38:45 - The “agencies suck” POV
42:04 - The leadership component
48:01 - Does Chris track his LinkedIn numbers?
48:35 - Most underrated marketing trend
49:45 - How much does A.I. and automation matter?
50:39 - How the 1% of CMOs think
53:29 - Chris’ take on investments
55:10 - Episode wrap-up
__________________________________________________
👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I
👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover
🎤 Podcast Links - https://linktr.ee/sullybop
▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/
📸 Instagram: https://www.instagram.com/sullybop/
▶️ Facebook: http://www.facebook.com/sullybop
200 에피소드
Manage episode 470611254 series 2181720
🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover
In this week’s very special episode – I’m joined by Chris Walker, marketing genius and trailblazer in the digital content space.
Chris is the CEO of Passeto and Chairman of the famous “Refine Labs” – sought after by companies large and small for their ability to accelerate revenue growth and improve marketing ROI using sophisticated data analysis and flexible, modern strategies that fit each client uniquely.
Chris is an absolute authority in not only the digital marketing space – but also when it comes to creating, more specifically, podcasting.
I have the pleasure of sitting down with Chris to pick his brain on everything from how he gets ideas for content and his approach to his own podcast – to his view of the media at large, where it’s headed and what we should be focused on.
This is an absolute goldmine of information for both beginners and veterans alike. Whether you're a solopreneur or a full-fledged owner/CEO, this episode is a must listen.
📌 Jump In Here:
0:00 - Introduction
1:35 - “Likes and comments aren’t the barometer”
3:46 - What is your job as a marketer?
6:02 - How Chris looks at podcasting
9:14 - Format
12:32 - Chris’ mindset when he started podcasting
14:55 - Getting ideas for content
16:38 - How Chris approaches clips and content
20:54 - The position Chris is in now
23:32 - “Slow is fast”
29:58 - Be careful who you get your advice from
33:56 - Using agencies to create and manage content
38:45 - The “agencies suck” POV
42:04 - The leadership component
48:01 - Does Chris track his LinkedIn numbers?
48:35 - Most underrated marketing trend
49:45 - How much does A.I. and automation matter?
50:39 - How the 1% of CMOs think
53:29 - Chris’ take on investments
55:10 - Episode wrap-up
__________________________________________________
👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I
👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover
🎤 Podcast Links - https://linktr.ee/sullybop
▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/
📸 Instagram: https://www.instagram.com/sullybop/
▶️ Facebook: http://www.facebook.com/sullybop
200 에피소드
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