The Content Strategy That Gets Clients (Not Just Likes)

The Ryan Sullivan Show

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In this week’s episode, I’m joined once again by my business partner and podcast producer, Jack Gallagher!

Together, we chat about the marketing funnel as a way to have your marketing “at-a-glance” and what each level in the funnel entails in terms of the type of content you’ll use and the type of engagement you should expect to receive.

We also talk about the idea that you don’t want more calls, what most people skip the marketing strategy – we even explore some examples of podcasts doing it right – and what “doing it right” even looks like.

If you’re making your own LinkedIn posts, or even video and you don’t have a funnel or a basic content ecosystem, this episode will help you understand how to set one up so you can begin to more effectively market your products or services.

📌 Jump In Here:

0:00 - Introduction

1:13 - You don’t want calls

4:02 - No experience (or a bad experience)

5:35 - The importance of a marketing ‘funnel’

7:38 - Top of funnel

9:50 - Bottom of the funnel

15:15 - Some client examples

26:41 - Episode wrap-up

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