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Arc'teryx DTC Strategy Hits Big, Patagonia's New Election Policy & Switchback Adds Even More Brands
Manage episode 436298490 series 3416878
Colin True - outdoor industry journalist에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Colin True - outdoor industry journalist 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin starts the show by digging into Arc'teryx and Amer's big second quarter and why good brand strategy is paying off for the premium outdoor brand.
Then he and Producer Dave take a look at the latest brands to join the roster at The Running Event and Switchback as well as the new election day policy put into by Patagonia before wrapping things up with their Parting Shots.
Time Codes:
- Arc'teryx surges ahead thanks to their long term brand strategy. (01:03)
- The Running Event and Switchback add even more legacy outdoor brands to their fall event. (21:47)
- Patagonia will give their employees a day off to go vote (24:46)
- The Parting Shot! Colin takes aim at Costco's cheap Hoka rip off and Producer Dave has words for honey bees. (26:42)
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