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The Rock Fight: Outdoor Industry & Adventure Sports Commentary

Colin True - outdoor industry journalist

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Tired of the same old outdoor narratives? If your post-adventure chats are filled with laughter over mishaps, commiseration about broken gear, and celebrating real triumphs (and epic fails), then The Rock Fight is your new tribe. Imagine this: you're no longer stuck in echo chambers. After listening in, you'll be part of honest, unfiltered discussions that mirror the conversations you have with your closest outdoor buddies. You'll gain fresh perspectives and feel more connected to a communit ...
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Today on the show, the Monday crew (the Monday Boys?) of outdoor industry insider Eoin Comerford and brand/creative expert Producer Dave join Colin to talk through the following topics: Big 5 Sold! Did the new owners make a good deal? (06:09) To celebrate Ortovox entering the mountain bike market we count the amount of cliches in the press release …
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Today Colin is joined by the host of Open Container, outdoor journalist Doug Schnitzspahn, to check in on where outdoor culture sits halfway through 2025. Since the launch of Open Container in January Doug has had 26 conversations with artists, musicians, authors, brand founders and many others who operate in or around the outdoor community. Today …
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Today on the show former Rock Fight guest Emily Holland ascends to the co-host chair to fill in for Shawnté who is out hiking the JMT! Colin & Emily hit on the following topics: Get to know your co-host! Colin asks Emily some random questions so the audience can get to know her better (be sure to write down some of her food recommendations). (05:50…
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Today it's the last interview that we recorded at GOA Connect in Reno last month. This time Colin and Eoin are chatting with Jon Frederick of Rab. Jon talks about why Rab has found more traction in the US when other EU based brands have struggled to enter the market. They also discuss Rab's current product initiatives and what Jon would like to see…
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Today on the show it's a special Fourth of July episode of The Rock Fight as Colin is finally joined by outdoor journalist and sustainability legend Kristin Hostetter, to talk about her big 2024 hot take that it is time to ban fireworks. Last year Kristin wrote this piece offering all the reasons why we should rethink fireworks despite them being a…
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Today we're featuring the second interview we captured while attending GOA Connect last month. This time Colin and outdoor industry insider Eoin Comerford sit down with Eagle Creek president and CEO, Travis Campbell. They talk about Travis's unique path to owning Eagle Creek and if that puts him in the same category as other founder led outdoor bra…
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Today on the show the Monday boys, Producer Dave and outdoor industry insider Eoin Comerford, join Colin to talk about the following topics: Back to school predictions! Reports are coming in that tariffs are impacting early back to school shopping. What does this mean for the second biggest shopping season of the year? (07:20) In a recent interview…
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Today on the show Colin welcomes Tania Lown-Hecht from the Outdoor Alliance and Friends of Grand Rapids Parks Executive Director Stacy Bare to chat about the latest efforts to sell off our public lands. Tania provides an update of where things stand with Senator Mike Lee's proposed sell off while Stacy provides some context on the importance of pro…
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Today on the show Colin is joined by outdoor author and journalist Shawnté Salabert to run through the following stories to come out of the outdoor adventure community: Bison Attack 2: Electric Bisaloo? A Yellowstone visitor has been gored by a bison...again. (08:19) A grizzly bear has pushed a hiker off a cliff. New fear unlocked for Shawnté on th…
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Today on The Rock Fight our normal Monday crew of Producer Dave and outdoor industry insider Eoin Comerford join Colin to run through the following topics! We already have the dates and location for next year's Switchback Spring. With the show staying June, will there be a public pushback by brands? (07:28) It's The Rock Fight Lightning Round where…
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Today on the show we finish off our coverage of Showpocalypse 2025 with The Rock Fight's instant reaction to Switchback. Recorded in a Nashville hotel ballroom on the second day of the trade show, Colin is joined by Producer Dave, Shawnté Salabert, and outdoor industry insider Eoin Comerford to talk about what they liked, what they didn't like, and…
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Today on the show we present a live recording of The Rock Fight, straight from the floor of Switchback Spring! This past week Colin was joined by Producer Dave, Shawnté Salabert, and outdoor industry insider Eoin Comerford in Nashville, TN to record an episode of The Rock Fight in front of the crowd at Switchback Spring. The crew handed out their b…
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Today on the show Colin is joined by Monday regulars Producer Dave and Eoin Comerford (who is suffering from a case of outdoor industry insider overexposure) to preview and make predictions for Switchback Spring! It was about a year ago that The Rock Fight broke the news of a new national outdoor trade show from the organizers of The Running Event …
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Today on the show we're bringing you the first interview recorded at 2025's GOA Connect and then checking in on the latest attempt to sell off our public lands. First up Colin and Eoin Comerford sat down with NEMO's Cam Brensinger to talk about 20 years of building a bullet proof reputation and ponder if outdoor gear needs to go as far with sustain…
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We are back from GOA Connect (even if the show isn't over yet) and today Colin is joined by Eoin Comerford to offer their thoughts on what they saw and more importantly highlight their favorite brands from the show's Discovery Marketplace. At Connect, before the big show begins, they hold a 5 hour mini-show called the Discovery Marketplace to highl…
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Today on the show Colin is joined by the regular Monday crew of Eoin Comerford and Producer Dave to kick off their coverage of the summer 2025 Trade Show Season. Here's the run down! What have learned from the past 10 years tumultuous trade show scene and shows do we actually need? (05:50) On the eve of GOA Connect and with Portland's Next Adventur…
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Today Colin is joined by Marmot's Vice President & GM of Technical Apparel, Jon Graden. Marmot has been the poster child of what we've been calling the 'zombie brand' here on The Rock Fight. Not quite what it once was but not entirely irrelevant either, a zombie brand is a former 'it' brand that has fallen out of favor with retailers and doesn't ha…
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Today on the show Shawnté Salabert joins Colin to run through the following topics to come out of the outdoor adventure community: People are using Fake My Run and hiring 'mules' to falsify their Strava feeds. And we want to hear from those who are doing it! If you have faked your run, hired a running mule or have been hired as a running mule email…
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Today on the show Colin is joined by the regular Rock Fight Monday crew of Producer Dave and Outdoor Industry Insider Eoin Comerford (aka The Consigliere). And this week that crew hits the following topics! Which brand would you resurrect? On the heels of last weeks Top 5 Outdoor Apparel Brands episode, the good folks at the Utah State Outdoor Arch…
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Today on the show Colin is joined by the CEO of Reju, Patrik Frisk. Started in 2023, Reju is a "textile regeneration company" that is trying to create a circular system for polyester by taking existing polyester garments and turning them back into reusable polyester components that apparel brands can then make into new garments. On today's episode …
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Today Colin is joined by outdoor journalist and host of Open Container Doug Schnitzspahn to talk about a couple of stories to come out of the outdoor community before taking a look at the current health of outdoor media. Here's today's docket! Everest season comes to a close with multiple FKT attempts. (05:39) Pickleball Corner returns because camp…
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We've made you wait long enough! We've finally made it to the conclusion to 2025's 'Top 5 Brand' episodes and we saved the biggest category for last. After ranking the top 5 footwear, gear, and accessories, today we're listing the Top 5 Outdoor Apparel brands! While completely subjective, the mission is simple: determine the top 5 outdoor apparel b…
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After months of rumors and speculation, on May 16th MEC finally announced that they have indeed been acquired. One of the group that has purchased MEC from Kingswood Capital Management is also their Chief Merchandising Officer, Chris Speyer. Today on the show Chris sits down with Colin and Eoin Comerford to talk about MEC's new ownership group, whe…
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Today on The Rock Fight Colin and Shawnté dig into some stories to come out of the outdoor adventure community. On the docket: 100,000 new mountains were discovered below the ocean's surface. No one tell Killian Jornet. We don't want him to drown trying to run all of them in a single day. (07:14) One person died and 3 others went to the hospital du…
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Today on The Rock Fight we dig into last week's news that Dick's Sporting Goods has acquired Foot Locker. Colin is joined by Producer Dave and Outdoor Industry Insider Eoin Comerford to discuss and answer the following questions: How does this acquisition play into Dick's long term strategy? (06:45) How has the market reacted to the acquisition? (1…
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Why make a list of the best outdoor towns when you can draft them instead?! Today on the show Colin is joined by outdoor author and journalist, Shawnté Salabert, and the host of Open Container, Doug Schnitzspahn to draft the best outdoor towns in the US! Round by round they'll draft outdoorsy locales from all across the United States. In the end th…
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Today on The Rock Fight Colin & outdoor author and journalist Shawnté Salabert the following topics: MLFNOW on MyOutdoorTV! Yes, we also thought it said what you thought it said, but don't worry the link is completely SFW. (06:07) Resale platform ThredUp raised its sales and earnings targets for the year after a strong first quarter. Secondhand FTW…
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Today on the show we have updates on two topics that have dominated the outdoor industry discourse over the past few months. First Tania Lown-Hecht from the Outdoor Alliance sits down with Colin to talk about the congressional midnight vote that happened last week that is threatening thousands of acres of public land in Nevada & Utah. (01:19) (We n…
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Welcome to Monday's on The Rock Fight your home for the best outdoor industry discourse! There are two big topics on the docket today. First! After checking in on the recently released Outdoor Retailer floor plan (04:59), Colin, Producer Dave, and Outdoor Industry Insider Eoin Comerford go through the key takeaways from the annual REI members meeti…
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Today Colin is joined Adam Cramer the CEO of the Outdoor Alliance to talk about what is happening with our public lands. And there is a lot happening. Over the last few weeks, we’ve seen or heard the following: A leaked document from the Department of the Interior. Last week the administration released their budget guidelines for 2026 which include…
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Today Colin and outdoor journalist and author Shawnté Salabert run through the following recent stories that have come out of the outdoor adventure community: Aspiring Mt. Everest climbers will now have to climb another 7,000m peak in Nepal before attempting the world's highest mountain. Progress? (05:20) A team has successfully completed an expedi…
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Today on the show Colin is joined by outdoor industry insider Eoin Comerford to check in on Eoin's 2025 predictions for the outdoor industry given how things have gone off of the trails over the past month (05:56). Then Eoin walks us through the model he put together to demonstrate the impacts the current tariffs that are in place are having on a s…
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Colin is rolling solo today and he starts the show reflecting on an early episode of The Rock Fight where he defended his anti-Dawn Patrol stance before reflecting on a recent Dawn Patrol experience that didn't really change his mind but was still worth it. Then for The Parting Shot he pays tribute to one of the original Rock Fighters our own, Just…
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Today on the show Colin is joined by outdoor journalist and author Shawnté Salabert to talk about some recent headlines to come out of the outdoor community! On today's docket: Paddler Kyle Parker is looking to paddle across the United States from "Tip 2 Tip"! (06:55) Injinji released a line of tech tees. Is this a sign they're going to take on app…
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Colin is joined by Producer Dave and Outdoor Industry Insider Eoin Comerford for an update on who might be buying Canada's MEC. (04:47) Then they're joined by independent retailer Wes Allen to get his reaction and thoughts to last weeks rumors that REI is putting the squeeze on their brand partners to get new product exclusivity. (21:33) Lastly for…
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"Are you not entertained?!" Today on the show Colin is joined by outdoor pop culture aficionado, Shawnté Salabert, to talk through some of the more quintessential outdoor movies of the last 25 years: A Walk In The Woods, Wild, Touching The Void, and 127 Hours. The two talk about what works about these movies from and outdoorsy perspective and some …
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Today Colin and Justin Housman hit the following outdoorsy topics and headlines! Colin caught a great inside wave and Justin has rave reviews for Priority Bike's belt drive and gear box! (05:48) Two divers off the coast of Australia were left in the water by the boat that brought them there. This is objectively funny and terrifying. (16:25) A new w…
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Today on the show Colin and Producer Dave address rumors that have been sent in by listeners of The Rock Fight that REI is looking for more new product exclusivity from at least some of their vendors. (04:40) They also talk about the recent report that Passenger is pausing their launch into the US market due to the issues being caused by the Trump …
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Today Colin reflects on this past week when he and Producer Dave attended Functional Fabric Fair in Portland (Oregon) and takes a deeper look at what National Trade Shows should do in a world where the smaller shows are so effective. Then Colin is joined by Producer Dave and outdoor journalist and host of Open Container Doug Schnitzspahn to reflect…
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Today on the show Colin is joined by Producer Dave and Outdoor Industry Insider Eoin Comerford for a Wednesday edition of our normal Monday show! On the docket today: The crew reacts to last week's rollback to all but 10% (unless you're China) of Trump's tariffs (05:00) Will the tariff situation help boost secondhand business (17:24)? The other big…
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Today Colin and Outdoor Industry Insider Eoin Comerford are joined by Jonathan Cedar, BioLite's founder and CEO to discuss the breaking news that BioLite is acquiring Goal Zero. Jonathan talks about the background of BioLite and why this deal makes sense particularly due to the alignment in mission and product offerings between the two companies. L…
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Today on the show Colin and Justin Housman open things up by talking about the news that scientists have brought back the extinct dire wolf and read a pretty epic listener defense of Colorado. Then they're joined by the owner of Garage Grown Gear, Lloyd Vogel, who lists off five US made outdoor brands that many of our listeners have likely not hear…
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Today on the show we start by helping to break the news about Brands For Public Lands, a coalition of outdoor industry businesses who are speaking up on behalf of our sacred public spaces. Colin is joined by the Executive Director of The Conservation Alliance, Paul Hendricks, who gives the background on this new coalition, how it came together, and…
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What else could The Rock Fight's normal Monday crew of Colin, Outdoor Industry Insider Eoin Comerford, and Producer Dave be talking about today but the recent announcement of tariffs and their impact on the business of going outside. They start off by getting into the broader impact of the announcement and the idea that higher tariffs could drive m…
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Today on the show Colin takes a look back at an age old outdoor industry problem. The 'outdoor boys club' and a continued lack of gender representation is something that has persisted in the outdoor industry since there has been an outdoor industry. Today on the show Colin is joined by Cassie Abel, the founder and CEO of Wild Rye, who provides a un…
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Today Colin is joined by our regular Wednesday co-host Justin Housman to talk through some recent stories to come out of the outdoor community! They open the show with the news that the fallout from the Trump layoffs have caused the Fiery Furnace Trail in Arches National Park to close indefinitely. Buckle up because we're probably gonna be getting …
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Today on show Colin is joined by the regular Monday crew (Producer Dave, Outdoor Industry Insider Eoin Comerford) to talk about the recent movement that is encouraging outdoor enthusiasts in Europe to look locally for their outdoor products in protest of recent "political" developments in the US. (06:46) They also talk about Academy forging ahead w…
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Today Rock Fight's resident brand, culture, and media experts, Shawnté Salabert and Producer Dave, join Colin to review some recently released outdoor brand videos by On, Puma, & Outdoor Research. First the hosts rely on their experience working in the outdoor industry and media to breakdown what makes a great brand video including the best way to …
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The Rock Fight is once again breaking news to the outdoor industry! On Wednesday an alert listener of The Rock Fight sent us this article on PE Hub which reports outdoor brand Stio is being shopped for acquisition. Players in the mix to take over the venerable Jackson brand being Columbia, YETI, or potentially several PE firms. On this emergency re…
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On this episode of The Rock Fight Justin Housman opens up about his own mental health struggles and how that has impacted his relationship with outdoor activities. A few weeks back in Rock Fight's weekly newsletter, News From The Front, Justin wrote about how he mistook the slow erosion of his participation in his favorite outdoor sports as part of…
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