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The Robyn Graham Show - Success without Social - Life and Business Growth Strategies for Christian Women, Coaches, and Service Providers
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353. Client Retention Strategies to Increase Profitability with Katrina Scarlett
Manage episode 445264821 series 3558565
Robyn Graham, Robyn Graham - Business Growth Strategist, Business Coach for Christian Coaches, and Service Providers에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Robyn Graham, Robyn Graham - Business Growth Strategist, Business Coach for Christian Coaches, and Service Providers 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Increase your business profitability through Enhanced Client Retention Strategies.
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Many entrepreneurs wonder why their revenue is not increasing. They often blame sales and marketing. Why? Because they are not making meaningful connections when investing in marketing and sales strategies. There is a hidden key to increasing profitability: client retention strategies. Enhancing your customer's experiences lays the foundation for improving profitability.
Understanding Client Experience vs. Customer ServiceClient experience refers to a customer's comprehensive journey while interacting with a business. It includes every touchpoint, from initial awareness to post-purchase follow-up. Within this broad framework, customer service represents the actions taken to support and nurture clients directly. Excellent service is crucial for client retention, ensuring clients feel valued and connected rather than just a data point in a system.
The Five Pillars of Client Experience- Culture: An organization's client-centric culture is foundational. Leaders must prioritize placing the client's needs at the forefront of business strategies.
- Service: Exceptional service involves consistent support and genuine interactions that foster trust and satisfaction.
- Offers: Businesses should ensure their offerings are aligned with client needs, providing meaningful solutions that contribute to a seamless experience.
- Operations: Streamlining operations focusing on client convenience can improve service delivery. Procedures should be evaluated not only for efficiency but also for their impact on the client journey.
- Journey: A holistic approach to client experience keeps clients engaged with the brand beyond immediate transactions. A positive journey encourages longevity and advocacy.
Personal branding is integral to the client experience, impacting lead generation and retention. Aligning brand values with client expectations builds trust, fostering deeper relationships. This connection endures beyond the buying process, encouraging referrals and organic growth.
Download the free eBook, 5 Crucial Strategies to Start and Grow a Sustainable Business
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