354. Do you need to niche down?

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Manage episode 446353888 series 3558565
Robyn Graham, Robyn Graham - Business Growth Strategist, Business Coach for Christian Coaches, and Service Providers에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Robyn Graham, Robyn Graham - Business Growth Strategist, Business Coach for Christian Coaches, and Service Providers 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In a saturated marketplace, it is crucial to niche down.

With so many online entrepreneurs, it's more important than ever that your message is clear and people readily recognize that you hold the key to the solution they need. How can you accomplish this? By niching down. When you niche down, your message becomes uber clear, and you have more opportunity to stand out amidst the sea of online noise.

What does it mean to niche down?

If you think you can help everyone, you will ultimately help no one. That's a zinger. But it is a harsh reality.

When you talk to everyone, the people you can best help may not recognize that you are speaking to them. Your message should be so clear that it both attracts your ideal client and repels those who are not a good fit.

Niching down means narrowing your scope, but that doesn't mean you are limiting your business. There is no need to fear a decrease in revenue or experience a scarcity mindset.

It means you will become so clear on what you do and who you serve that there is no doubt by anyone who comes across your content or website. When that happens, your best-fit clients will know you are the one to follow and ultimately hire.

How do you approach narrowing your scope and identifying your niche?

The best way to approach niching down and identifying your niche is to think about an hourglass. The top of the hourglass is full, just like your brain is full of ideas and ways you can help many people. But here is where your message is unclear until you have narrowed it down with specificity.

Start small and expand. This philosophy is beneficial if you are multipassionate.

Read the full show notes and access all links.

Free resources

Download the free eBook 10 Strategies to Grow Your Business Without Social Media to learn more ways to market your business.

How to write website copy - Episode 328

What does a business need to succeed - Episode 321

Client retention strategies to increase profitability - Episode 353

The content you need to prove that you are the one to hire - Episode 260

  continue reading

372 에피소드

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icon공유
 
Manage episode 446353888 series 3558565
Robyn Graham, Robyn Graham - Business Growth Strategist, Business Coach for Christian Coaches, and Service Providers에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Robyn Graham, Robyn Graham - Business Growth Strategist, Business Coach for Christian Coaches, and Service Providers 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In a saturated marketplace, it is crucial to niche down.

With so many online entrepreneurs, it's more important than ever that your message is clear and people readily recognize that you hold the key to the solution they need. How can you accomplish this? By niching down. When you niche down, your message becomes uber clear, and you have more opportunity to stand out amidst the sea of online noise.

What does it mean to niche down?

If you think you can help everyone, you will ultimately help no one. That's a zinger. But it is a harsh reality.

When you talk to everyone, the people you can best help may not recognize that you are speaking to them. Your message should be so clear that it both attracts your ideal client and repels those who are not a good fit.

Niching down means narrowing your scope, but that doesn't mean you are limiting your business. There is no need to fear a decrease in revenue or experience a scarcity mindset.

It means you will become so clear on what you do and who you serve that there is no doubt by anyone who comes across your content or website. When that happens, your best-fit clients will know you are the one to follow and ultimately hire.

How do you approach narrowing your scope and identifying your niche?

The best way to approach niching down and identifying your niche is to think about an hourglass. The top of the hourglass is full, just like your brain is full of ideas and ways you can help many people. But here is where your message is unclear until you have narrowed it down with specificity.

Start small and expand. This philosophy is beneficial if you are multipassionate.

Read the full show notes and access all links.

Free resources

Download the free eBook 10 Strategies to Grow Your Business Without Social Media to learn more ways to market your business.

How to write website copy - Episode 328

What does a business need to succeed - Episode 321

Client retention strategies to increase profitability - Episode 353

The content you need to prove that you are the one to hire - Episode 260

  continue reading

372 에피소드

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