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Arvin Tang, Managing Director of AKIN: Why he decided to start AKIN, a Framework for Humanising Brands (even Personal Brands), Quantitative vs Qualitative Value in Marketing and How to Bring Value Even When You're Starting Out In A New Field
Manage episode 307777198 series 3009781
Rice People Podcast에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Rice People Podcast 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Arvin is the Managing Director and Co-Founder of AKIN, one of the leading independent marketing agencies in the region. Only recently the team walked away from the Marketing Magazine’s Agency of the Year Awards 2020 with 6 awards in recognition of their amazing work. In this conversation, Arvin talks about AKIN's origin story, how his upbringing led him to where he is today, challenges in running the business and also about their framework for humanising brands. He also shares his thoughts how one should approach a field they have no/little experience in and also dispenses some sage advice for young folks leaving university, looking to make their way in the competitive work environment.
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